How to Get Participants For Your Study

This guide outlines the range of options available for getting respondents for your experiments and helps you choose the best one for your experiment.

How we source respondents?

Conjointly delivers quality respondents straight into your survey, blending global sample sources with niche and local panels. With access to hundreds of online survey panels worldwide, we can provide you with numerous options to match your specific needs. Our partners offer broad targeting and reach that covers a diverse range of deeply-profiled audiences to ensure you receive relevant and insightful responses. If you have additional requirements for your panel, our expert team is available to support you.

Panel recruitment process

The Conjointly fieldwork team works diligently with panel partners to direct quality respondents to your survey through the following process:

1. Respondents sign up to one of our partners who ask them an extensive list of profiling questions, including (but not limited to) demographics, shopping/spending habits, and nature of household

2. We determine feasibility and cost by evaluating profile respondents to create time and cost efficiencies.

   For example, if you require 100 iPhone users, we will send 100 survey invitations directly to people who have already identified themselves as iPhone users, rather than inviting a larger sample size (e.g. 200) with hopes that enough will fit the requirement. I.e. the more profiling we do, the cheaper the sample will be and the more accurate our feasibility estimates will be.

3. Once you launch an experiment with a pre-defined panel, we inform our panel providers to start inviting respondents from their panels to our survey link, using profiling where possible. Aside from receiving a survey link via email from the supplier, respondents may also find surveys on websites/apps that the supplier operates.

4. Respondents launch the experiment through the survey link, where they are taken to our screening questions (see more below). Respondents who do not qualify for the survey (e.g. an Android phone user) are redirected to the supplier. Qualifying respondents are redirected to Conjointly to complete your experiment. If our system detects that they are providing low-quality responses (e.g. answering questions too quickly), they will be redirected to the supplier and identified as a “low-quality response”.

5. Upon survey completion, respondents are redirected to the supplier to claim their incentive. Following this process, we will sometimes review the actual observed cost and feasibility of the pre-defined panel and adjust the price or sample size accordingly.

Panel costs are calculated per respondent and will vary depending on country, age, and other characteristics. The Conjointly platform quotes costs in real-time as you complete the panel selection process. Once you launch your experiment, we will confirm feasibility and immediately start data collection, which normally takes less than two days.

Our panel partners manage and provide incentives for the panellists, which may include monetary payouts, coupons, points, vouchers, charity donations, and lottery draws. Respondent participation is voluntary – recruitment involves a double opt-in procedure and confirmation of personal information. As with other respondents, we monitor the quality of panel responses (e.g. how much time they spend per questions) and you will only pay for complete, quality responses.

Options for sourcing respondents on Conjointly

Option 1: Target specific panel respondents

Use Target specific panel respondents if you would like to define your own profiling for respondents that are invited to complete your survey. This option allows you to target respondents by country, region, age, gender, and deep profiling characteristics. To select this option:

• Open the Choose participants tab.
• Select Target specific panel respondents.
• Choose your desired demographics from the drop-down menus.

Deep profiling: You can also filter respondents based on specific questions they have previously answered with our panel provider (these questions vary by country). For example, to survey people in a certain income bracket, choose a question about income and select all the answers that correspond to the people you’d like to survey. To add this filter:

• Open the Choose participants tab.
• Click the Add filter button in the Panel responses: Profile of respondents module.
• Select your filtering question and desired answer(s) from their respective drop-down menus.

If you require more specific criteria that is not listed here, please check our list of pre-defined panels as we may already have a price and sample size for what you are looking for.

Option 2: Select a pre-defined panel

This option provides you with a selection of pre-defined sample definitions. You can select either:

• A general-purpose pre-defined panel (e.g. USA general population), or
• A definition of panel that we have recorded from your company’s past experiments. Once you have entered the required number of responses, the system will provide an estimated cost, timeframe, and feasibility.

For all pre-defined panels, you can review the screening questions that are used to profile respondents:

1. Open the Choose participants tab.
2. Select your panel from the drop-down menu under the Use a pre-defined panel option.
3. Click the Review screening questions button:

In some panel names, we may use research jargon and industry definitions.

If you have a specific sample requirement that is not listed in the existing predefined panels, please get in touch with us with the following information:

• Target sample size
• Demographics (if required)
  • Location (including any regional quotas or restrictions),
  • Age range,
  • Gender,
  • Income,
  • Other relevant demographic information.
• Screening criteria (if required)
  • Past purchase behaviour, shopping habits or intent to buy x product (i.e. past six months buyers of cars).
  • Target profile (home owners, pregnant women, etc.).
• Any additional quotas (if required)

We will get back to you with an estimate cost and feasibility of your panel request.

Option 3: Bring your own respondents

To invite your own respondents to participate in your launched survey, you have two options:

• Shareable survey link, or
• Sending email invitations directly from Conjointy.

Shareable survey link

Each survey generates an active link which you can share with your desired respondents once you launch your experiment.

Sending email invitations

You can send email invitations to your mailing lists using Conjointly’s My Audiences functionality. To do so, select the desired audience and add a campaign for the experiment.

FAQs