Dual positive/negative scale


The dual positive/negative scale question randomly assigns respondents to a positive or negative question to rate how much they like or dislike the product on a scale of 1 to 5.

Respondent view

Respondent view of dual positive/negative scale question

Dual positive/negative scale question outputs

Dual positive/negative scale questions produce the following outputs for both positive and negative responses:

  • The gauge chart showing the overall score.
  • Descriptive statistics including number of responses, minimums, means, medians, modes, maximums, and standard deviations for the positive and negative statements.
  • The cumulative percentage of responses for top 1 to 4 boxes respectively, and a histogram showing the distribution of response for the positive and negative statements.
  • The number of participants who saw the question.
Dual positive/negative scale question outputs

Setting up a dual positive/negative scale question

Follow these steps to set up a dual positive/negative scale question:

1. Add question

Navigate to the Add questions tab and click on the Add question button at the bottom of the page.

On the Add or import questions pop-out, select the Add a new question tab and click on the Dual postive/negative scale question card to add it to the experiment.

Adding the dual positive/negative scale question

2. Edit question options

Once you add the question, you can adjust the following settings:

  1. Insert the question text in the text box. You can also include formatting and images.
  2. Edit the positive feedback instruction by typing in the positive statement text box.
  3. Edit the negative feedback instruction by typing in the negative statement text box.

To add formatting or images to each instruction, click on the settings for that statement. Then check the “Add fancy formatting and pictures to row” checkbox. You can then add formatting or images to the statement.

Dual positive/negative scale question setup