Anonymising responses and protecting privacy

You can maintain the anonymity of your respondents during data collection, control access to personally identifiable information (PII) within your team, and permanently delete personal data when required to enhance respondent privacy and comply with data protection regulations including GDPR.

Anonymising responses

When you anonymise responses, Conjointly stop tracking technical respondent identifiers during data collection. To enable this, navigate to the Advanced settings tab of your experiment tab, and tick the Anonymise Responses checkbox within the Response quality management module.

By checking this box, your experiment will not record the following respondent details:

• IP address and associated location
• Browser location
• Browser cookies and identification strings
• Type of device used

Please note that the anonymise responses setting is incompatible with certain question types, including video response and email questions, as well as most response quality management features .

GET Variables included in survey links will still be captured, if you are using a GET variable to track respondents, their data may not be truly anonymous.

To learn more about what information we store and how it is used, please refer to the Terms and Conditions and Privacy Policy.

Restricting access to personally identifiable information

What qualifies as PII

Personally Identifiable Information (PII) includes any data that can be used to identify an individual. This includes, but is not limited to:

• Email addresses
• Phone numbers
• IP addresses
• Cookies
• Browser information
• Referrer data
• Location data (city, region, postal code, country, latitude, longitude)

Survey timestamp information is not considered PII.

Hiding respondents’ PII from team members

Team leaders can disable the exporting or mass viewing of respondents’ PII for their entire team with the following steps:

1. Under Team settings, tick the box Hide respondents’ PII.
2. Click on Update team settings .

Deleting specific respondent data for compliance

When surveying your own contacts and mailing lists, you can delete specific respondent information and responses to comply with privacy and regulatory requirements. These data include:

• Respondent email addresses and associated audiences and campaign data.
• Responses to specific questions for individual or all respondents.
• Selected respondents and all their associated information and responses.

Only primary owner and co-owners of the experiment can perform these deletions. These deletions are not available for Conjointly-supplied respondents from Predefined panels, Self-serve sample options, or custom projects.

All deletions require confirmations as they cannot be reversed. Report will be automatically recalculated after each deletion.

Accessing the Deletion mode

To delete the mentioned data, navigate to the Quality checker dashboard in your experiment and select the Other actions tab. Click on Enter deletion mode to access the available deletion options for your experiment.

Delete information about respondents’ email addresses

When Deletion mode is enabled, you will see a Delete information about respondents' email addresses button which let you delete the related audiences and email campaigns.

Only audiences containing unlaunched or finished campaigns can be deleted.

When you proceed with the confirmation of deletion, the system will:

• Delete the associated audiences and campaigns.
• Convert the participant sources to Legacy type.
• Clear email addresses from external variables.

This may potentially affect other experiments using the same audiences.

Delete responses to specific questions

You can permanently remove responses to individual questions or all responses to a question across eligible respondents by clicking the ️ buttons next to individual questions.

Complex question types like conjoint, monadic, and kano must be deleted with all their nested questions, while questions within simple or randomisation blocks can be deleted separately.

Check the Delete for all respondents checkbox to remove responses from all eligible responses for that question.

When you proceed with the confirmation of deletion, the system will:

• Permanently remove the selected responses from your experiment.
• Delete any associated media files (videos, images).

Delete individual respondents

The Delete respondent button in the top-right corner of the respondent status panel lets you remove the selected respondent and associated data from your experiment.

When you proceed with the confirmation of deletion, the system will:

• Remove all responses provided by that respondent.
• Delete all technical data and metadata associated with them.
• Remove any linked media files.
• Clear associated risk signal entries.