What does example supermarket sales data look like?

In conjoint analysis, when you want to accurately predict volumes, it can be helpful to calibrate conjoint preference scores to actual market volumes. For that, we need to use week-by-week supermarket sales data, which comes from third-party data vendors.

Below is an example data excerpt to demonstrate the format of such data. In it, each row corresponds to sales of a particular SKU (including brand, packaging, and size) in a particular week in a particular channel (such as a supermarket chain).