What question types are available?


With conjointly you can include several questions to each experiment, we design different types of questions which adapt to your research needs.

Types of questions

Intro text (No respondent input)

Useful to introduce adcepts or describe the purpose of the survey/product

  1. Select “Intro text” option from questions menu

    Intro text button

  2. Type the text you want to show with participants, if you need to include images, you can paste them directly to platform

    Intro text setup

  3. Survey participants will see this output

    Intro text view

Multiple choice questions

Useful to evaluate preferences in a set of options, with this type of question the results are easy to analyze

  1. Select “Multiple choice” option from questions menu

    Multiple choice button

  2. Type your question in 1 (question text) then include your options in 2 (Options), if there is more than one answer, change the range in 3 (force number of options), that will allow more than 1 response. Finally, if you want to shuffle options select random in 4

    Multiple choice setup

  3. Survey participants will see this question

    Multiple choice view

  4. In the report tab you wil see the following result:

    Multiple choice results

Short text

Useful to get deeper and unlimited insights of preferences and responses from participants

  1. Select “Short text” option from questions menu

    Short text button

  2. Include the question you want to show with participants, if you need to include images, you can paste them directly to platform

    Short text setup

  3. Survey participants will see this question

    Short text view

  4. In the report tab you wil see the following result:

    Short text results

Email address

Useful to get Email address from respondents

  1. Select “Email address” option from questions menu

    Email button

  2. Type a question to get participants’ Email, only responses with @domain will be accepted

    Email setup

  3. Survey participants will see this question

    Email view

  4. In the report tab you wil see the following result:

    Email result

Number Question

Useful to a numeric response from participants

  1. Select “Number” option from questions menu

    Numeric button

  2. Include the question you want to show with participants, if you need to include images, you can paste them directly to platform

    Numeric setup

  3. Survey participants will see this question

    Numeric view

  4. In the report tab you wil see the following result:

    Numeric result

Regular expression

Useful to validating the format of responses provided by respondents

  1. Select “Regular expression” option from questions menu

    Regular button

  2. Include the question you want to show with participants, also include the regexp code to test responses format

    Regular setup

  3. Survey participants will see this question

    Regular view

  4. In the report tab you wil see the following result:

    Regular result

Paragraph input

Useful to get deeper and unlimited insights of preferences and responses from participants

  1. Select “Paragraph input” option from questions menu

    Paragraph button

  2. Include the question you want to show with participants, if you need to include images, you can paste them directly to platform

    Paragraph setup

  3. Survey participants will see this question

    Paragraph view

  4. In the report tab you wil see the following result:

    Paragraph result

Likert scale

Useful to getting data, reports, and conclusions quickly, this type of question is easy to understand for collecting data.

  1. Select “Likert scale” option from questions menu

    Likert button

  2. In 1 (question text) include the question you want to show with participants, if you need to include images, you can paste them directly to platform, in 2 (labels and values) you can specify the number of levels for the Likert scale

    Likert setup

  3. Survey participants will see this question

    Likert view

  4. In the report tab you wil see the following result:

    Likert result

Star rating grid

Useful to creating a benchmark, showing not only the best option for respondents but also the performance of multiple options.

  1. Select “Star rating grid” option from questions menu

    Star button

  2. Type the question in 1 (question text) then include the options to assess in 2 (Options), you can specify the maximum number of stars in 3 (stars count)

    Star setup

  3. Survey participants will see this question

    Star view

  4. In the report tab you wil see the following result:

    Star result

Constant sum

Useful for discovering hidden preferences, this type of question is also used to “force” respondents to reveal their real preferences.

  1. Select “Constant sum” option from questions menu

    Constan sum button

  2. Type the question in 1 (question text) then include the options to assess in 2 (Options), you can specify the value of the sum in 3 (sum total)

    Constan sum setup

  3. Survey participants will see this question

    Constan sum view

  4. In the report tab you wil see the following result:

    Constan sum result

Gabor-Granger

Useful for determine the price elasticity of products or services and find revenue-optimizing price points.

  1. Select “Gabor-Granger test” option from questions menu

    Gabor-Granger button

  2. In the first step you must include the description of your product and the price range

    Gabor-Granger setup

After step 1 is complete, you can specify the qualifying question text to classify respondents according to their responses

Gabor-Granger setup

And define the question for the Gabor-Granger test or edit prices ranges if necessary. Note: it is important to define the price ranges and include [Price] tag (highlighted in green) in the question for the Gabor-granger test

Gabor-Granger setup

  1. Survey participants will see this question and then a question several times with different price levels

    Gabor-Granger view
    Gabor-Granger view

  2. In the report tab you wil see the following result:

    Gabor-Granger result

Van Westendorp

Useful for assess what price range the market considers to be fair for your product.

  1. Select “Van Westendorp” option from questions menu

    Van Westendorp button

  2. In the first step you must include the description of your product, for that you can copy images to platform

    Van Westendorp setup

After step 1 is complete, you can specify the qualifying question text to classify respondents according to their responses

Van Westendorp setup

And define the labels of the perception price answers (you can leave the default) or the set ranges of possible prices if is necessary.

Van Westendorp setup

  1. Survey participants will see this question and then a question several times with different price levels

    Van Westendorp view
    Van Westendorp view

  2. In the report tab you wil see the following result:

    Van Westendorp result
    Van Westendorp result

Alpha-feature questions

The following questions are alpha-feature and as such may not always work properly

Useful to evaluating preferences in a set of options, simple to analyze and minimize the space used in a survey.

  1. Select “Dropdown menu” option from questions menu

    Dropdown menu button

  2. Type the question in 1 (question text) then include the options in 2 (Options), if there is more than one answer change the range in 3 (force number of options), that will allow more than 1 response

    Dropdown menu setup

  3. Survey participants will see this question

    Dropdown menu view

Ranking

Useful to compare among options, showing not only the best option for respondents but also the performance of multiple options.

  1. Select “Ranking” option from questions menu

    Ranking button

  2. Type the question in 1 (question text) then include the options to assess in 2 (Options)

    Ranking setup

  3. Survey participants will see this question

    Ranking view

Positive/Negative open-ended feedback

Useful to get feedback of the survey with open answers provided by respondents.

  1. Select “Positive/Negative open-ended feedback” option from questions menu

    Positive/Negative button

  2. Include the product or service to assess in 1 (question text) also you can change the question shown to participants in 2 (positive and negative feedback)

    Positive/Negative setup

  3. Survey participants will see this question

    Positive/Negative view

Net promoter score

Useful to approach and evaluate customer loyalty and measure how satisfied customers are with the product or service.

  1. Select “Net promoter score” option from questions menu

    Net promoter score button

  2. Include the product or service to assess in 1 (question text) also you can change labels and number of points of the scale in 2 (labels and values)

    Net promoter score setup

  3. Survey participants will see this question

    Net promoter score view

Blocks

Simple block

Organize a certain set of additional questions in sections delimited by groups of blocks.

Simple block

Randomization block

Organize and shuffle a certain set of additional questions in sections delimited by groups of blocks.

Randomization block

Monadic block

Organize and assess a group of stimuli among different monadic questions, to set up this type of blocks first.

  • Define the group of stimuli you want to assess

    Monadic block setup

  • Import your stimuli (this box is displayed only for the first option in the step 1 “I have text stimuli”)

    Monadic block setup

  • Select questions to be include in the monadic block (this step can be omitted)

    Monadic block setup

  • Define the type of monadic experiment according to your needs

    Monadic block setup

  • Finally, Monadic block will look like in the image, and each question include in this monadic will assess at least one of each stimuli

    Monadic block setup

Coming soon in the new version of alpha-feature questions

Slider

Useful to gather feedback for multiple options quick and easy.

Dual positive/negative scale

Useful to obtain results in a scale more comparable across different respondents.