Can I add other question types into my survey?

Yes. You can add extra questions in different formats in using our Additional questions feature.

To create a new question:

  • Open your experiment and click the “Additional questions” tab.
  • Click the “Add question” button at the bottom of your screen and select the question type you wish to use, e.g. Paragraph input, Multiple choice, Short test, etc.
  • Fill in your question details and click the “Save changes” button at the bottom of your screen when complete.
The Additional Questions tool lets you add a variety of question types to your survey, such as demographic, rating scales, Likert scales, short-response, and more.

Can I add a ranking question to my survey?

We do not currently support ranking questions. To prioritise features/variants, we recommend checking out some of the below methodologies as alternative, which will give you a more in-depth insight than a ranking question:

MaxDiff Analysis – If the primary objective of your research is to rank features, we recommend using the MaxDiff analysis as it is a highly robust method to discriminate between the best or the worst features/variants. For more information, please have a look here.

Multiple Choice (e.g. select top X most important features) – If the feature prioritisation objective is a secondary objective, we recommend to use the multiple choice question.

The output from the multiple choice question would be a summary of % in each option. Using the multiple choice question will allow you to identify the most important / top X most important features by distribution.

Multiple choice is of the most common types of questions used and it is highly versatile and effective.

Constant Sum – Constant sum is another alternative to prioritise features. By using Constant sum, respondents will assign numerical values to variables that sums up to a pre-determined number. This is a good way to find out what variables/ feature respondents’ value most on a specific product.

For example, if you would like to find out more about what features are important when purchasing a car, you could ask respondents to allocate points to a set of features that adds up to 100 points. Constant sum can be found under “Additional questions” tab.

The Constant Sum is a less commonly used option because it is highly conceptual and can be quite fatiguing for respondents. For more information, please have a look here.