- Introduction to question types available
- Intro text: No respondent input
- Multiple choice
- Dropdown menu
- Ranking
- Short text
- Email address
- Number
- Image heatmap
- Video response
- Positive/negative open-ended feedback
- Likert scale
- Dual negative-positive scale
- Net Promoter Score
- Star rating grid
- Constant sum
- Slider
- Single swipe card
- Set of swipe cards
- Regular expression
- Text highlighter
- Paragraph input
- Matrix grid
- Calculated variable
- Simple block
- Randomisation block
- Survey flow controls
- What is conjoint analysis?
- Classification of conjoint
- Alternatives to conjoint
- Technical notes on conjoint
- Setting up a conjoint analysis study
- Setting up a Brand-Price Trade-Off study
- Tips for setting up conjoint studies
- Display logic for conjoint experiments
- Partworth utilities
- Marginal willingness to pay
- Manual calculation of partworth utilities
- Price Elasticity of Demand
- Covariates in conjoint
- Introduction to preference share simulations
- Top simulator usability tips
- Calculating volume, revenue, and profit
- Scale factor adjustments
- Models for calculating preference shares
- Margin of error in simulations
- Availability adjustments in the simulator
- The segregate function
- The source of business function
- Correlation matrix for simulations
- Sensitivity to adding or removing concepts
- Adding groups of concepts
- Using adcepts in simulations
- Interactive Excel simulator
- Comparison against the TURF simulator
- AI-based survey and question creation
- Setting up a conversational survey
- Multiple languages in one study
- GET variables
- External variables
- Display logic for survey questions
- Survey flow of a monadic block
- Setting up quotas
- Passing on options from previous questions
- Piping in previous answers or other data
- Displaying modal windows to respondents
- Anonymising responses and protecting privacy
- Integrating with a third-party tool
Can I weight responses to ensure representation in Excel?
Yes, you can assign weights to individual preference scores in the Excel. This will allow you to run simulations with the newly assigned weights.
Have a look at our example of applying weights to ensure sample representation in Excel.
Weights can also be assigned to respondents on the platform.