How do I optimise my email survey campaign for better response rates?

When running an email survey campaign, careful planning and execution are essential for success. Here are key considerations and best practices:

Planning Your Campaign

1. Reward Strategy

   • Ensure rewards are appropriate for your target audience
   • Consider the time investment required from respondents
   • Make reward details clear in your communication

2. Timing Considerations

   • Send emails during business hours in your target timezone
   • Avoid major holidays or busy periods
   • Consider sending follow-up reminders at different times

3. Compliance Requirements

   • You must obtain explicit consent from all recipients before sending your campaign. Do not buy any distribution lists from third-parties.
   • Conjointly automatically includes a clear unsubscribe option.
   • Your company name will be displayed to email recipients. You can update it in Audience settings.
   • Keep bounce rates below 1% to avoid campaign suspension. To achieve that, you need to have up-to-date email addresses of your contacts.

Best Practices

1. Test before full launch

   • Start with a small pilot campaign (e.g. 50 respondents)
   • Repeat the pilot till you are certain there are no issues with your emails.
   • Monitor deliverability and engagement
   • Address any issues before scaling up

2. Message optimisation

   • Use clear, professional subject lines
   • Keep the email body concise
   • Explain the purpose and value of participation
   • Include estimated completion time

Common Challenges

• Delivery issues

  • Messages may be filtered by spam systems
  • Emails can get lost in busy inboxes
  • Some recipients may be hesitant to open survey links

• Completion rates

  • Data collection may be slower compared to panel providers.
  • Survey open rates typically vary between 5-15%, with survey completion rates typically under 1%.
  • Consider this timing impact in your project planning (e.g. time of the day and day of the week).

Important Notes

• Maintain professional communication standards
• Monitor campaign metrics closely (especially in the first hour of your launch)
• Have a contingency plan for slow response rates
• Ensure all privacy and data protection requirements are met

If you need assistance with your email campaign setup or have questions about alternative data collection methods, please contact Conjointly support for assistance or book a call with the Conjointly support team.