How do norms work in monadic tests?

Conjointly provides normative data in monadic tests to help you benchmark your results against typical performance metrics. Here’s what you need to know about these norms:

• Norms are shown in the rightmnost column
• They are based on a curated selection of representative past studies
• They provide general benchmarks rather than industry or region-specific comparisons
• The same normative data is used within each test type
• They serve as high-level indicators of stimulus performance

The conclusion row (👍,👎 or 😐) is based on average value of each stimulus and the norms.

Using Norms Effectively

Norms should be used as general guidance rather than absolute standards. While they can help you understand how your stimuli perform compared to typical results, it’s important to consider your specific context, industry, and objectives when interpreting the results.

If you need more detailed information about norms or have specific questions about interpreting your results, please contact Conjointly support for assistance.