Does Conjointly support grid type questions?
While grid-type questions are commonly used in web surveys, Conjointly does not currently support them without the use of a customisation. This is due to multiple reasons:
- Overloading the respondent with information
Grid-style questions offer significantly more information than single-item screens. Overloading the respondent with this much information may result in the respondent putting less time and thought into each question being asked of them, reducing the quality of their response.
The term straight-lining is used to refer to respondents selecting the same option throughout multiple questions to move the survey quicker. Grid-type questions allow for more straight-lining to occur, again reducing the quality of their responses.
- Difficulty viewing on mobile devices
By design, grid-style questions are meant to show a lot of information on one page. Viewing these types of questions can be an issue on mobile devices due to the lack of screen space.
What are Conjointly’s alternatives to grid-style questions?
The best alternative to grid-style questions is nesting multiple questions within a monadic block. This allows you to easily ask multiple questions per stimulus, while not overloading the user with information.
Common questions to be nested within a monadic block:
- Likert Scale questions
- Traditional multiple choice questions
- Star rating grid questions
For more information regarding monadic blocks, check out our guide on monadic testing and how to use them