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Does Conjoint.ly support grid type questions?

While grid-type questions are commonly used in web surveys, Conjoint.ly does not currently support them without the use of a customisation. This is due to multiple reasons:

  • Overloading the respondent with information
    Grid-style questions offer significantly more information than single-item screens. Overloading the respondent with this much information may result in the respondent putting less time and thought into each question being asked of them, reducing the quality of their response.
  • Straight-lining
    The term straight-lining is used to refer to respondents selecting the same option throughout multiple questions to move the survey quicker. Grid-type questions allow for more straight-lining to occur, again reducing the quality of their responses.
  • Difficulty viewing on mobile devices
    By design, grid-style questions are meant to show a lot of information on one page. Viewing these types of questions can be an issue on mobile devices due to the lack of screen space.

What are Conjoint.ly’s alternatives to grid-style questions?

The best alternative to grid-style questions is nesting multiple questions within a monadic block. This allows you to easily ask multiple questions per stimulus, while not overloading the user with information.

Common questions to be nested within a monadic block:

  • Likert Scale questions
    Likert Scale Question
  • Traditional multiple choice questions
    Multiple Choice Question
  • Star rating grid questions
    Star Grid Question

For more information regarding monadic blocks, check out our guide on monadic testing and how to use them


This question from our users was answered on 23 February 2021. If there is anything else you'd like to know, please do not hesitate to contact us.