Definitions used in a predefined panel

Below are some common definitions you will likely see in the list of predefined panels:

• Users - Current user of the product being tested

• Non-users - Respondents who are currently not a user of the product being tested

• Considerers - Current non-users who would at least consider purchasing the product being tested

• Non-rejectors - Current non-users who are not considerers but still has a possibility of purchasing the product

• Rejectors - Current non-users who would not consider purchasing the product/brand being tested

• P12M - Respondents who were users of the product in the past 12 months (duration can be modified to past 3 months (P3M), past one year (P1Y), etc.)

• N12M - Respondents who are likely to purchase a product in the next 12 months (duration can be modified to next 3 months (N3M), next 2 years (N2Y), etc.)

For example, screening questions for consumers of instant noodles can be:

• Which of the following ready-to-eat meal do you usually purchase for your personal use? Please select all that apply.

  • Macaroni and cheese
  • Instant noodles (Users if selected)
  • Soup
  • Mashed potatoes
  • Lasagna

• [shown to Non-users] Would you consider buying instant noodles for your household?

  • Definitely would consider (Considerers)
  • Probably would consider (Considerers)
  • Maybe (Non-rejectors)
  • Probably would not consider (Rejectors)
  • Definitely would not consider (Rejectors)