Definitions used in a predefined panel
Users - Current user of the product being tested
Non-users - Respondents who are currently not a user of the product being tested
Considerers - Current non-users who would at least consider purchasing the product being tested
Non-rejectors - Current non-users who are not considerers but still has a possibility of purchasing the product
Rejectors - Current non-users who would not consider purchasing the product/brand being tested
P12M - Respondents who were users of the product in the past 12 months (duration can be modified to past 3 months (P3M), past one year (P1Y), etc)
N12M - Respondents who are likely to purchase a product in the next 12 months (duration can be modified to next 3 months (N3M), next 2 years (N2Y), etc)
Sample screening questions: Consumers of instant noodles
Which of the following ready-to-eat meal do you usually purchase for your personal use?
Please select all that apply.
- Macaroni and cheese
- Instant noodles (Users if selected)
- Soup
- Mashed potatoes
- Lasagna
[shown to Non-users] Would you consider buying instant noodles for your household?
- Definitely would consider (Considerers)
- Probably would consider (Considerers)
- Maybe (Non-rejectors)
- Probably would not consider (Rejectors)
- Definitely would not consider (Rejectors)