How do I create unique links for mail-outs?

When bringing your own respondents to complete the survey, it is often advantageous to send a unique link to track that particular respondent. On, GET variables are an easy solution to this, by attaching unique variables to the URL for each respondent.

For example, BrandCo wishes to send a survey out to respondents on their email list. The link for their survey is:

To track each respondent they create a GET variable Email, which they assign the value to be each respondent’s email address. This creates the template for the URL as:

BrandCo was then able to create these links quickly using Excel:

Example emailing list

These links can then be easily passed out through mail-out management software such as MailChimp and MailShake.