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How do I create unique links for mail-outs?

When bringing your own respondents to complete the survey, it is often advantageous to send a unique link to track that particular respondent. On, GET variables are an easy solution to this, by attaching unique variables to the URL for each respondent.

For example, BrandCo wishes to send a survey out to respondents on their email list. The link for their survey is:

To track each respondent they create a GET variable `Email`, which they assign to each respondent’s email address. This creates the template for the URL as:


BrandCo was able to create these links quickly using Excel

Example emailing list

For more information, check out our guide for working with GET variables.

This question from our users was answered on 23 February 2021. If there is anything else you'd like to know, please do not hesitate to contact us.