How can different types of conjoint analysis be classified?

Different research objectives can be met with different conjoint types. Therefore, we created an overview of conjoint analysis classification that highlights the differences between its types, in order to match the right method to your research questions.

The analysis can be classified into three main distinct classes depending on the experiment’s response type, questioning approach, type of design and attribute selection. Each of the aforementioned classes has its own corresponding categories which are used regarding the requirements and goals of each research objective.

The different types of conjoint analysis that we provide for each of the aforementioned classes are:

Response type

  • Rating-based conjoint
  • Best-worst conjoint
  • Ranking-based conjoint
  • Choice-based conjoint (CBC)

Questioning approach

  • Standard conjoint
  • Adaptive Conjoint (ACA; when it is choice-based, it is also called ACBC)

Type of design

  • Generic conjoint
  • Brand-specific conjoint

Whether all attributes are shown in every question

  • Full profile
  • Partial profile

More information about conjoint analysis classification can be found on Classification of conjoint analysis.