How Pricing Can Make or Break Your NPD Launch
Webinar for WIRe: How Pricing Can Make or Break Your NPD Launch (1 December 2020)

Whether you are adding to an existing line or launching in an entirely new category, pricing plays a major role in your product’s success. In this webinar we examine the different pricing requirements for new product development; revenue, profitability, and market volume performance after the launch.


Date: Tuesday, 1 December, 2020

Time: 02:00 PM BST / 03:00 PM CET

Topics

  • Selecting new product pricing that maximises revenue
  • Avoiding product cannibalisation
  • Differences in price sensitivity by SKU/brand
  • Price barriers, including budget and psychological pricing constraints
  • Differences in behaviour by type of consumer (users vs. considerers)

Presenters

Nicole Teh

Nicole Teh

Director of Strategic Partnerships, Conjointly

Conjointly presenter Nicole Teh has worked in 3 of the 4 main market research companies around the globe. Her career spans 3 different continents for brands present in 60+ countries worldwide, across categories such as: FMCG, Automotive, Dairy, Alcohol, Finance and Education.

Jason Widjaja

Jason Widjaja

Market Researcher/Management Consultant, Conjointly

Jason Widjaja is a Market Researcher with Conjointly. He helps clients build and solidify business plans with a strong understanding of the right features and prices for their products. He is an expert in conjoint analysis, pricing research using Van Westendorp and Gabor-Granger models, and claims testing.

FAQs

Can I ask questions during/after the webinar?

Yes, there will be a chat function during the webinar for you to ask questions. Our presenters will also provide their contact details for any questions you may have afterwards.

How can I access the webinar materials?

The webinar materials will be made available through the platform during the screening. Attendees will also receive a link to all downloads after the webinar.

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