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Webinar for Insights Tech Showcase: Better Pricing for NPD Launches

Getting the price right for your customers is more important than ever. Join us to find out how you could maximise your revenue by pricing your NPD right.
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Date: Friday, 12 February, 2021

Time: 1:00 pm - 1:30 pm New York time

Topics

  • Selecting new product pricing that maximises revenue
  • Avoiding product cannibalisation
  • Differences in price sensitivity by SKU/brand
  • Price barriers, including budget and psychological pricing constraints
  • Differences in behaviour by type of consumer (users vs. considerers)

Presenters

Jason Widjaja

Jason Widjaja

Market Researcher/Management Consultant, Conjoint.ly

Jason Widjaja is a Market Researcher with Conjoint.ly. He helps clients build and solidify business plans with a strong understanding of the right features and prices for their products. He is an expert in conjoint analysis, pricing research using Van Westendorp and Gabor-Granger models, and claims testing.

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