Popular searches

Request consultation

Do you need support in running a pricing or product study? We can help you with agile consumer research and conjoint analysis.

Looking for an online survey platform?

Conjointly offers a great survey tool with multiple question types, randomisation blocks, and multilingual support. The Basic tier is always free.

Back
Webinar for DIY Conference: Better Pricing for NPD Launches
Webinar for Insights Tech Showcase: Better Pricing for NPD Launches (12 February 2021)

Getting the price right for your customers is more important than ever. Join us to find out how you could maximise your revenue by pricing your NPD right.

Date: Friday, 12 February, 2021

Time: 1:00 pm - 1:30 pm New York time

Topics

  • Selecting new product pricing that maximises revenue
  • Avoiding product cannibalisation
  • Differences in price sensitivity by SKU/brand
  • Price barriers, including budget and psychological pricing constraints
  • Differences in behaviour by type of consumer (users vs. considerers)

Presenters

Jason Widjaja

Jason Widjaja

Market Researcher/Management Consultant, Conjointly

Jason Widjaja is a Market Researcher with Conjointly. He helps clients build and solidify business plans with a strong understanding of the right features and prices for their products. He is an expert in conjoint analysis, pricing research using Van Westendorp and Gabor-Granger models, and claims testing.

Schedule a call with Jason

Read these articles next:

Webinar for Quirk's: Selecting Effective Product Claims
Events

Webinar for Quirk's: Selecting Effective Product Claims (18 June 2020)

On Thursday, 18 June 2020, we presented at Quirk's webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them.

View article
Conjointly Proudly Supports Women in Research
Events

Conjointly Are Proud Supporters of Women in Research (21 May 2019)

On Tuesday 21 May 2019, we co-sponsored the WIRe event in Sydney, enjoying an evening of networking and drinks along with a discussion on the topic of gender intelligent marketing.

View article
How Pricing Can Make or Break Your NPD Launch
Events

Webinar for WIRe: How Pricing Can Make or Break Your NPD Launch (1 December 2020)

Whether you are adding to an existing line or launching in an entirely new category, pricing plays a major role in your product’s success. In this webinar we examine the different pricing requirements for new product development; revenue, profitability, and market volume performance after the launch.

View article