Getting the price right for your customers is more important than ever. Join us to find out how you could maximise your revenue by pricing your NPD right.
Date: Friday, 12 February, 2021
Time: 1:00 pm - 1:30 pm New York time
Topics
- Selecting new product pricing that maximises revenue
- Avoiding product cannibalisation
- Differences in price sensitivity by SKU/brand
- Price barriers, including budget and psychological pricing constraints
- Differences in behaviour by type of consumer (users vs. considerers)
Presenters
Jason Widjaja
Market Researcher/Management Consultant, Conjointly
Jason Widjaja is a Market Researcher with Conjointly. He helps clients build and solidify business plans with a strong understanding of the right features and prices for their products. He is an expert in conjoint analysis, pricing research using Van Westendorp and Gabor-Granger models, and claims testing.
