Webinar for DIY Conference: Better Pricing for NPD Launches (1 December 2020)

Getting the price right for your customers is more important than ever. Join us to find out how you could maximise your revenue by pricing your NPD right.
  • Date: Tuesday, 1 December, 2020
  • Time: 11:30 AM PST / 02:30 PM EST


  • Selecting new product pricing that maximises revenue
  • Avoiding product cannibalisation
  • Differences in price sensitivity by SKU/brand
  • Price barriers, including budget and psychological pricing constraints
  • Differences in behaviour by type of consumer (users vs. considerers)


Kirill Zaitsev

Kirill Zaitsev

Seniour Market Researcher, Conjoint.ly, Conjoint.ly

Kirill Zaitsev helps clients plan and execute custom research projects to gain a strong understanding of the right features and prices for their products. He is an expert in conjoint analysis, pricing research and claims testing.

Nicole Teh

Nicole Teh

Director of Strategic Partnerships, Conjoint.ly

Conjoint.ly presenter Nicole Teh has worked in 3 of the 4 main market research companies around the globe. Her career spans 3 different continents for brands present in 60+ countries worldwide, across categories such as: FMCG, Automotive, Dairy, Alcohol, Finance and Education.

Read these articles next:

Women in Statistics: A History of Achievements

International Women's Day 2020: Women in Statistics

Events 5 March 2020

This infographic explores some major accomplishments by women in statistics – the capstone of quantitative market research, ahead of International Women's Day. View article

Conjoint.ly Proudly Supports Women in Research

Conjoint.ly Are Proud Supporters of Women in Research (21 May 2019)

Events 28 April 2019

On Tuesday 21 May 2019, we co-sponsored the WIRe event in Sydney, enjoying an evening of networking and drinks along with a discussion on the topic of gender intelligent marketing. View article

Meet Conjoint.ly at ESOMAR Congress 2017

Meet Conjoint.ly at ESOMAR Congress 2017 (10-13 September 2017)

Events 4 August 2017

ESOMAR Congress is the biggest event for the data, research and insights profession. Discover innovations that revolutionise market research. Learn how insights influencers extend the boundaries for better business decisions. Network with pioneering research professionals and technologists. View article