FC Webinar: How Pricing Can Make or Break Your NPD Launch

Learn from our expert presenters, Nicole Teh - Director of Strategic Partnerships and Jason Widjaja - Market Researcher/Management Consultant at Conjoint.ly. Nicole and Jason will use their relevant industry experience and expertise to teach you how to choose the most effective pricing for your product.

Webinar details

• Date: Wednesday, 2 September, 2020
• Time: 9:30AM - 10:30AM EDT / 6:30AM - 7:30AM PDT  
  
  
  Register for free

What is it about?

Whether you are adding to an existing line or launching in an entirely new category, pricing plays a major role in your product’s success.

This webinar will examine the different pricing requirements for new product development; revenue, profitability, and market volume performance after the launch.

We will also answer your general pricing questions, covering the following topics:

• Selecting new product pricing that maximises revenue
• Avoiding product cannibalisation
• Differences in price sensitivity by SKU/brand
• Price barriers, including budget and psychological pricing constraints
• Differences in behaviour by type of consumer (users vs. considerers)

Who is it for?

This webinar will provide meaningful takeaways for several roles in the product development cycle, including:

• Insights Managers: Conduct pricing research with conjoint analysis to understand how far does preference share drop, if we increase the price of the product.
• Product Managers: Set price points that will balance high enough pricing and high enough adoption of the product by looking at projected revenue.
• Marketing Managers: Reach the maximum profitability potential for your company with the best practices for setting prices for new product launches.

Our presenters

Conjoint.ly presenter Nicole Teh has worked in 3 of the 4 main market research companies around the globe. Her career spans 3 different continents for brands present in 60+ countries worldwide, across categories such as: FMCG, Automotive, Dairy, Alcohol, Finance and Education.

Jason Widjaja is a Market Researcher with Conjoint.ly. He helps clients build and solidify business plans with a strong understanding of the right features and prices for their products. He is an expert in conjoint analysis, pricing research using Van Westendorp and Gabor-Granger models, and claims testing.