Suggested searches

Looking for a free online survey tool? offers a general survey tool with standard question types, randomisation blocks and multilingual support. Always free.

Get started for free
Request consultation

Do you need support in running a pricing or product study? We can help you with agile consumer research and conjoint analysis.

Request consultation

How Pricing Can Make or Break Your NPD Launch

πŸ˜±πŸ€— All you wanted to know about pricing and product launches, but were too afraid to ask..

πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦The Brand-Price Trade-Off (BPTO) is a specialised tool that helps answer pricing questions for consumer goods in a competitive context, such as:

  • How will revenue, profitability, and market volume perform after launching a new product at a specific price point?
  • How will revenue, profitability, and market volume perform after re-pricing an existing product?
  • Where will the NPD source volume from (cannibalise your other products or take share from competition)?
  • What is the effect of awareness and advertising on the adoption of new concepts?

πŸ“‘ In this webinar, we will explore key concepts of Brand-Price Trade-Offs, set up a study and review its results.

πŸ†• The webinar is ideal for those who are new to product and pricing research and want to learn more and perhaps even try it out themselves.

Where, when, and how…

  • Where: Register on LinkedIn now and then join webinar via Zoom at the scheduled time
  • When: 02 Aug 2021, 12:00 AM, Sydney time
  • Length: Up to 1 hour
  • No preparation is required, but we will appreciate your participation.
  • Who can join: We invite all working professionals with an interest in the topic.


Nicole Teh

Nicole Teh

Director of Strategic Partnerships,

Read these articles next:

Women in Statistics: A History of Achievements

International Women's Day 2020: Women in Statistics

Events 5 March 2020

This infographic explores some major accomplishments by women in statistics – the capstone of quantitative market research, ahead of International Women's Day. View article

How Pricing Can Make or Break Your NPD Launch

Webinar for EPP: How Pricing Can Make or Break Your NPD Launch

Events 10 September 2020

We're presenting at the upcoming EPP webinar. 'How Pricing Can Make or Break Your Portfolio' explores how to choose the right pricing for your product. View article

Meet at CeBIT Australia 2018

Meet at CeBIT Australia 2018

Events 21 March 2018

15 -17 May 2018, Sydney. present at CeBIT Australia at booth C27, International Convention Centre, Darling Harbour. View article