👨👩👧👦The Brand-Price Trade-Off (BPTO) is a specialised tool that helps answer pricing questions for consumer goods in a competitive context, such as:
- How will revenue, profitability, and market volume perform after launching a new product at a specific price point?
- How will revenue, profitability, and market volume perform after re-pricing an existing product?
- Where will the NPD source volume from (cannibalise your other products or take share from competition)?
- What is the effect of awareness and advertising on the adoption of new concepts?
📑 In this webinar, we will explore key concepts of Brand-Price Trade-Offs, set up a study and review its results.