How Pricing Can Make or Break Your NPD Launch (Recorded)

πŸ˜±πŸ€— All you wanted to know about pricing and product launches, but were too afraid to ask...

πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦The Brand-Price Trade-Off (BPTO) is a specialised tool that helps answer pricing questions for consumer goods in a competitive context, such as:

  • How will revenue, profitability, and market volume perform after launching a new product at a specific price point?
  • How will revenue, profitability, and market volume perform after re-pricing an existing product?
  • Where will the NPD source volume from (cannibalise your other products or take share from competition)?
  • What is the effect of awareness and advertising on the adoption of new concepts?

πŸ“‘ In this webinar, we will explore key concepts of Brand-Price Trade-Offs, set up a study and review its results.