Conjointly exhibted at IIeX in Atlanta on 11-13 June 2018. The event was filled with great sessions, including two of our own.
Workshop: How to Choose Appropriate Research Method for Product & Pricing Problems
We will go through common product and pricing research problems and will learn how to choose the most appropriate research method, how to set up the tests and what to expect from outputs. We will touch on pricing (conjoint, Gabor-Granger, Van Westendorp), claims testing (monadic, MaxDiff), packaging tests (including implicit measurement), concept and product testing (with prediction markets), logo and name selection.
When Automation Hurts Research: Confessions of an Automation Provider
Conjointly is young, but has accumulated precious experience over its first year and a bit of commercial operations. It is time to share it with our clients and reflect on the journey of research automation. Our founder, Nik Samoylov, talks about the gap that still needs to be bridged in automated research on cost, speed, and quality. And importantly lays a path forward.