Webinar for EPP: How Pricing Can Make or Break Your NPD Launch
Learn from our expert presenters, Nicole Teh - Director of Strategic Partnerships and Jason Widjaja - Market Researcher/Management Consultant at Conjoint.ly. Nicole and Jason will use their relevant industry experience and expertise to teach you how to choose the most effective pricing for your product.
- Date: Tuesday, 29 September 2020
- Time: 9:00 AM - 10:00 AM BST / 10:00 AM - 11:00 AM CEST
Whether you are adding to an existing line or launching in an entirely new category, pricing plays a major role in your product’s success.
This webinar will examine the different pricing requirements for new product development; revenue, profitability, and market volume performance after the launch.
We will also answer your general pricing questions, covering the following topics:
- Selecting new product pricing that maximises revenue
- Avoiding product cannibalisation
- Differences in price sensitivity by SKU/brand
- Price barriers, including budget and psychological pricing constraints
- Differences in behaviour by type of consumer (users vs. considerers)
Director of Strategic Partnerships, Conjoint.ly
Conjoint.ly presenter Nicole Teh has worked in 3 of the 4 main market research companies around the globe. Her career spans 3 different continents for brands present in 60+ countries worldwide, across categories such as: FMCG, Automotive, Dairy, Alcohol, Finance and Education.
Market Researcher/Management Consultant, Conjoint.ly
Jason Widjaja is a Market Researcher with Conjoint.ly. He helps clients build and solidify business plans with a strong understanding of the right features and prices for their products. He is an expert in conjoint analysis, pricing research using Van Westendorp and Gabor-Granger models, and claims testing.
How much does it cost?
How do I register?
Can I ask questions during/after the webinar?
How can I access the webinar materials?
Read these articles next:
Webinar for DIY Conference: Better Pricing for NPD Launches
Getting the price right for your customers is more important than ever. Join us to find out how you could maximise your revenue by pricing your NPD right. View article
Webinar for Quirk's: Selecting Effective Product Claims
On Thursday, 18 June 2020, we presented at Quirk's webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them. View article
Subscribe to our monthly newsletter
Get the latest updates about market research, automated tools, product testing and pricing techniques.