Webinar for EPP: How Pricing Can Make or Break Your NPD Launch (29 September 2020)

We're presenting at the upcoming EPP webinar. 'How Pricing Can Make or Break Your Portfolio' explores how to choose the right pricing for your product.

Learn from our expert presenters, Nicole Teh - Director of Strategic Partnerships and Jason Widjaja - Market Researcher/Management Consultant at Conjointly. Nicole and Jason will use their relevant industry experience and expertise to teach you how to choose the most effective pricing for your product.

Webinar details

  • Date: Tuesday, 29 September 2020
  • Time: 9:00 AM - 10:00 AM BST / 10:00 AM - 11:00 AM CEST

Topics

Whether you are adding to an existing line or launching in an entirely new category, pricing plays a major role in your product’s success.

This webinar will examine the different pricing requirements for new product development; revenue, profitability, and market volume performance after the launch.

We will also answer your general pricing questions, covering the following topics:

  • Selecting new product pricing that maximises revenue
  • Avoiding product cannibalisation
  • Differences in price sensitivity by SKU/brand
  • Price barriers, including budget and psychological pricing constraints
  • Differences in behaviour by type of consumer (users vs. considerers)

Presenters

Nicole Teh

Nicole Teh

Director of Strategic Partnerships, Conjointly

Conjointly presenter Nicole Teh has worked in 3 of the 4 main market research companies around the globe. Her career spans 3 different continents for brands present in 60+ countries worldwide, across categories such as: FMCG, Automotive, Dairy, Alcohol, Finance and Education.

Jason Widjaja

Jason Widjaja

Market Researcher/Management Consultant, Conjointly

Jason Widjaja is a Market Researcher with Conjointly. He helps clients build and solidify business plans with a strong understanding of the right features and prices for their products. He is an expert in conjoint analysis, pricing research using Van Westendorp and Gabor-Granger models, and claims testing.

FAQs

How much does it cost?

The webinar is free to register and attend.

How do I register?

You can register here.

Can I ask questions during/after the webinar?

Yes, there will be a chat function during the webinar for you to ask questions. Our presenters will also provide their contact details for any questions you may have afterwards.

How can I access the webinar materials?

The webinar materials will be made available through the platform during the screening. Attendees will also receive a link to all downloads after the webinar.

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