Conjoint Analysis 101: with example for New Product Development (Recorded)

πŸ˜±πŸ€— All you wanted to know about conjoint analysis New Product Development, but were too afraid to ask...

πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦ Conjoint analysis is a popular method of product and pricing research that uncovers consumers' preferences and uses that information to help select product features, assess sensitivity to price, forecast market shares, and predict adoption of new products or services.

πŸ“‘ In this webinar, we will explore key concepts of conjoint analysis, set up a study and review its results.