Upcoming Quirk's Webinar: Selecting Effective Product Claims
Posted on 12 May 2020 Conjoint.ly
On June 18, 2020, we are presenting at Quirk’s webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them.
Learn from our expert presenters, Nicole Teh - Director of Strategic Partnerships and Jason Widjaja - Market Researcher/Management Consultant at Conjoint.ly. Nicole and Jason will use their relevant industry experience and expertise to teach you what to say on your packaging with technical demos to enhance your understanding.
- Date: Thursday, June 18, 2020
- Time: 1:00 PM - 2:00 PM New York time (EDT) / 6:00 PM - 7:00 PM London time (BST)
What is it about?
“What shall we say on the pack?” This question invariably pops up at some stage of the product development cycle. Managers want to know if consumers need to be reassured, how they will react to new benefits that competitors don’t deliver, and if they are willing to pay for more advanced features or sourcing.
In this presentation, we lay the groundwork for claims research: from types of claims, to ways to test them. We will go through several interactive processes that show how different methods can answer various claims questions.
By the end of the presentation, you will have a clear refreshed view on claims testing for your next CPG launch or revamp.
Who is it for?
This webinar will provide meaningful takeaways for several roles in the product development cycle, including:
- Insights Managers: Interpret how your target market will respond to a variety of different claims, by rank and preference.
- Product Managers: Ensure your product’s claims are optimised for commercial success through actionable insights.
- Marketing Managers: Choose the right claims for your target market that also align with your branding.
Conjoint.ly presenter Nicole Teh has worked in 3 of the 4 main market research companies around the globe. Her career spans 3 different continents for brands present in 60+ countries worldwide, across categories such as: FMCG, Automotive, Dairy, Alcohol, Finance and Education.
Jason Widjaja is a Market Researcher with Conjoint.ly. He helps clients build and solidify business plans with a strong understanding of the right features and prices for their products. He is an expert in conjoint analysis, pricing research using Van Westendorp and Gabor-Granger models, and claims testing.