On Thursday, 18 June 2020, we presented at Quirk's webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them.
Learn from our expert presenters, Nicole Teh - Director of Strategic Partnerships and Jason Widjaja - Market Researcher/Management Consultant at Conjointly. Nicole and Jason will use their relevant industry experience and expertise to teach you what to say on your packaging with technical demos to enhance your understanding.
Webinar details
- Date: Thursday, 18 June 2020
- Time: 1:00 PM - 2:00 PM New York time (EDT) / 6:00 PM - 7:00 PM London time (BST)
Topics
- Types of claims
- How to test claims
- Customers’ willingness to pay for more advanced features or sourcing
- How consumers will react to new benefits
- How different methods can answer various claims questions
Presenters
Nicole Teh
Director of Strategic Partnerships, Conjointly
Conjointly presenter Nicole Teh has worked in 3 of the 4 main market research companies around the globe. Her career spans 3 different continents for brands present in 60+ countries worldwide, across categories such as: FMCG, Automotive, Dairy, Alcohol, Finance and Education.
Jason Widjaja
Market Researcher/Management Consultant, Conjointly
Jason Widjaja is a Market Researcher with Conjointly. He helps clients build and solidify business plans with a strong understanding of the right features and prices for their products. He is an expert in conjoint analysis, pricing research using Van Westendorp and Gabor-Granger models, and claims testing.
