Suggested searches

Looking for a free online survey tool?

Conjoint.ly offers a general survey tool with standard question types, randomisation blocks and multilingual support. Always free.

Get started for free
Request consultation

Do you need support in running a pricing or product study? We can help you with agile consumer research and conjoint analysis.

Request consultation

IIeX North America: Product Claims In CPG/FMCG

Did you attend Nik Samoylov's workshop on Selecting Effective Product Claims in CPG/FMCG at IIeX North America? View and download the workshop presentation here.

In this workshop, Nik discussed the topic of “What shall we say on the pack?”. This question invariably pops up at some stage of the product development cycle. Managers want to know if consumers need to be reassured, how they will react to new benefits that competitors don’t deliver, and if they are willing to pay for more advanced features or sourcing.

Nik laid the groundwork for claims research: from types of claims, to ways to test them. He went through several interactive hands-on exercises that showed how different methods can answer various claims questions.

By the end of the workshop, participants were provided with a clear refreshed view on claims testing for their next CPG launch or revamp.

Your browser isn't supporting embedded pdf files. You can download the file here.

Learn more about Nik's Presentation

Speak with one of our experienced consultants who can assist you with setting up a claims test.

Share on


Read these articles next:

All you wanted to know about conjoint analysis, but were afraid to ask... In this webinar, we will explore key concepts of conjoint analysis, set up a study and review its results.

Conjoint Analysis 101: with example for New Product Development

Events 12 July 2021

😱🤗 All you wanted to know about conjoint analysis, but were afraid to ask answered in one engaging session. View article

Meet Conjoint.ly at CRC and TMRE

Meet Conjoint.ly at CRC and TMRE

Events 28 August 2018

Conjoint.ly exhibited at CRC (Orlando, FL) and TMRE (Scottsdale, AZ) in October 2018. Both events were filled with great sessions and helped corporate research professionals learn about the newest methods available. View article

A Touch of Australia at IIeX North America

A Touch of Australia at IIeX North America

Events 27 February 2019

Conjoint.ly sponsored IIeX North America — a must-attend event for innovative insights professionals — in February 2019 in Austin. View article