How to craft the most effective claims for your consumer products

πŸ˜±πŸ€— All you wanted to know about claims testing, but were afraid to ask...

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With ever-increasing competition, it is crucial to make your product stand out with the right claims and advertising messages. Claims testing is a research methodology that will help you activate consumers with messages that highlight your products’ value and uniqueness.

Claims testing can help you:

  • Find out which claims are most motivating for your customers.
  • Discover the ideal combination of claims for your brand or product.
  • Better understand your brand associations, by showing which brand each claim is most closely associated with.

During this webinar, the theoretical foundation of claims testing will be easily explained. The webinar also covers the best practice for crafting claims and how to set up a clear study design using a (delicious) case study

  • When:
  • Length: Up to 1 hour
  • No preparation is required, but we will appreciate your participation.
  • Who can join: We invite all working professionals with an interest in the topic.

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Presenters

Stijn Mentzel

Stijn Mentzel

Lecturer Quantitative Market Research