More products don't always mean more customers. Join our free TURF Analysis webinar to learn how to build the product lineup that reaches the widest audience, using a sparkling water example.
🥤 When launching new products, offering more options does not always mean reaching more customers. Adding a flavour that appeals to the same audience as an existing one adds production cost without bringing in new buyers.
🎯 Total Unduplicated Reach and Frequency (TURF) analysis solves this challenge by showing you the exact product combination that appeals to the widest group of unique customers.
💡 In this live webinar, we will walk step by step through a complete TURF study using a practical sparkling water example. You will see how to set up the research, run the analysis, and read the findings to select your strongest product lineup.
What we will cover:
- What TURF analysis is and when to use it for product portfolio planning.
- How to design a TURF study from scratch without complicated setups.
- How to read the outputs to measure incremental reach for each additional product.
- How to choose the right combination of products to build the leanest product lineup that reaches the largest share of your market.
👨👩👧👦 All levels welcome. Whether you’re new to TURF or want a refresher on interpreting results, this session will leave you ready to apply it to your own product decisions.
Key details:
- When:
- Length: Up to 1 hour
- No preparation is required, but we would appreciate your participation.
- Who can join: We invite all professionals with an interest in the topic.
Presenter
Kai Rodrigues
Market Researcher