Due to popular demand, Conjointly's Conjoint Analysis 101 webinar is back. This time we focus more on the results: what they tell you, and what to do about them.
👩🏫 Due to popular demand, our Conjoint Analysis 101 webinar is back!
👨👩👧👦 Conjoint analysis is a popular method of product and pricing research that uncovers consumers’ preferences and uses that information to help select product features, assess sensitivity to price, forecast market shares, and predict adoption of new products or services.
📑 While we will still cover the foundational concepts, this session is streamlined to move quickly through the setup and spend the majority of the hour on what matters most: interpreting the results and acting on them.
What we will cover:
- How to read preference share simulations to model a price, feature, or product change before you commit to it.
- How to interpret partworth utilities and translate them into what consumers are willing to pay.
- How to use subgroup analysis to see where your market splits, and what that means for your strategy.
- How to apply TURF (total unduplicated reach and frequency) analysis to build the leanest product line-up that reaches the most of your market.
🆕 The webinar is ideal for those who are new to conjoint analysis and want to learn more and perhaps even try it out themselves. It will be an hour well spent!
Key details:
- When:
- Length: Up to 1 hour
- No preparation is required, but we would appreciate your participation.
- Who can join: We invite all professionals with an interest in the topic.
Presenters
Kai Rodrigues
Market Researcher