How to Use MaxDiff and TURF Analysis to Maximise Your Market Reach

πŸ˜±πŸ€— All you wanted to know about MaxDiff and TURF Analysis, but were too afraid to ask...

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πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦ MaxDiff (“maximum difference” scaling) is an amazing technique for creating a robust ranking of ideal features. This method allows you to figure out what works and what doesn’t, as well as finding potential opposing, yet viable products or SKUs.

The webinar will also focus on the TURF (Total Unduplicated Reach and Frequency) analysis simulator, which is extensively used in range optimization. TURF is the ideal tool to find the most preferred feature and/or combination of features.

πŸ“‘ All of this will be brought to life with a real-world example relating to meat and meat alternative products. The study will examine what works best, and worst, when it comes to meat (alternatives).

  • When:
  • Length: Up to 1 hour
  • No preparation is required, but we will appreciate your participation.
  • Who can join: We invite all working professionals with an interest in the topic.

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Presenters

Stijn Mentzel

Stijn Mentzel

Lecturer Quantitative Market Research