How to Use Market Research to Craft Your Optimal Software Tiers

πŸ˜±πŸ€— All you wanted to know about crafting software tiers, but were afraid to ask...

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πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦Looking to identify which features to include in each of your software tiers? This talk will cover two innovative research methods you can use to craft the optimal tiers:

  • The Kano Model – A tool that helps you evaluate how your customers view each feature and the expectations they have them.
  • The Feature Placement Matrix - An innovative tool in discovering how consumers rank each of your potential features and the monetary trade off they will make for each of them.

πŸ“‘ In this webinar, we will explore key concepts of each method, and how they can be used to perfect SaaS offerings.

  • When:
  • Length: Up to 1 hour
  • No preparation is required, but we will appreciate your participation.
  • Who can join: We invite all working professionals with an interest in the topic.

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Presenters

Stijn Mentzel

Stijn Mentzel

Lecturer Quantitative Market Research