👨👩👧👦Looking to identify which features to include in each of your software tiers? This talk will cover two innovative research methods you can use to craft the optimal tiers:
- The Kano Model – A tool that helps you evaluate how your customers view each feature and the expectations they have them.
- The Feature Placement Matrix - An innovative tool in discovering how consumers rank each of your potential features and the monetary trade off they will make for each of them.
📑 In this webinar, we will explore key concepts of each method, and how they can be used to perfect SaaS offerings.
- When:
- Length: Up to 1 hour
- No preparation is required, but we will appreciate your participation.
- Who can join: We invite all working professionals with an interest in the topic.
Register for the webinar
Presenters
Stijn Mentzel
Lecturer Quantitative Market Research