How Pricing Can Make or Break Your NPD Launch

πŸ˜±πŸ€— All you wanted to know about pricing and product launches, but were too afraid to ask...

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πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦The Brand-Price Trade-Off (BPTO) is a specialised tool that helps answer pricing questions for consumer goods in a competitive context, such as:

  • How will revenue, profitability, and market volume perform after launching a new product at a specific price point?
  • How will revenue, profitability, and market volume perform after re-pricing an existing product?
  • Where will the NPD source volume from (cannibalise your other products or take share from competition)?
  • What is the effect of awareness and advertising on the adoption of new concepts?

πŸ“‘ In this webinar, we will explore key concepts of Brand-Price Trade-Offs, set up a study and review its results.

πŸ†• The webinar is ideal for those who are new to product and pricing research and want to learn more and perhaps even try it out themselves.

  • When:
  • Length: Up to 1 hour
  • No preparation is required, but we will appreciate your participation.
  • Who can join: We invite all working professionals with an interest in the topic.

Register for the webinar


Stijn Mentzel

Stijn Mentzel

Lecturer Quantitative Market Research

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