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DIY

DIY Experimental Design

With Conjoint.ly, you can upload your own experimental design from the JMP Discrete Choice designer. Conjoint.ly will handle data collection and, if you require, fielding to panel respondents. Once data have been collected, you will be able to download a .csv output for analysis in JMP. However, Conjoint.ly will not automatically produce a standard conjoint analysis report for this type of experiment.

DIY Experimental Design

Experimental design files need to comply with the JMP standard. Here are a couple of examples:

  • Example 1 (alternatives are not labelled, with multiple blocks/surveys)
  • Example 2 (with labelled alternatives, only one block/survey)

Once the file is selected, you will need to choose the type of the "None of the above" option (because it is not specified in the design file):

  • Forced choice (i.e., no opt-out option),
  • Standard "None of the above" option (part of the choice set), or
  • Two-stage response (a confirmation question after the choice set).

Next, the file is uploaded and validated. You will then be able to format the study, tweak the names of attributes and levels, and specify other settings that are available to conjoint experiments on the platform.

Export of collected data is available in the JMP "stacked" format (see example exported file). Please note:

  • Each row in these exports corresponds to an alternative. For example, for each respondent that replies to a study with eight questions per block/survey and two alternatives in each question, there will be 16 rows. If a respondent selects a particular alternative, the "Choice Indicator" column for that alternative row will contain "1".
  • "None of the above" alternatives are omitted from the file: if a respondent chooses "None of the above", the rows that correspond to the question will contain all zeros in the "Choice Indicator" column.
  • Respondent-level information (for example, location, answers to additional questions, and GET variables) are repeated on each row for each respondent.

Partial-profile designs are also supported (see example design file). In order to specify such a design, you need to insert "NULL" in the place of level names for the hidden attribute in specific choice sets.


Explore automated research methods

GC
Range optimisation
Features and claims

Generic Conjoint

Feature and claim selection and measuring willingness to pay for features for a single product.

BSC
Pricing research
Range optimisation

Brand-Specific Conjoint

Feature and claim selection and pricing in markets where product characteristics vary across brands, SKUs, or price tiers.

CT
Features and claims

Claims Test

Test pricing of new and existing consumer goods in a competitive context using elasticity charts, revenue, and profitability projections.

MD
Range optimisation
Features and claims

MaxDiff Analysis

MaxDiff analysis for robust ranking of flavours of your product by consumer preference; or usage occasions by frequency.

PVS
Range optimisation

Product Variant Selector

Feature and claim selection and pricing in markets where product characteristics vary across brands, SKUs, or price tiers.

BPTO
Pricing research

Brand-Price Trade-Off

Test pricing of new and existing consumer goods in a competitive context using elasticity charts, revenue, and profitability projections.

GG
Pricing research

Gabor-Granger Pricing Method

Determine price elasticity for a single product and identify revenue-maximising price level.

VW
Pricing research

Van Westendorp Price Sensitivity Meter

The Price Sensitivity Meter helps determine psychologically acceptable range of prices for a single product and approximately estimate price elasticity.

MT
Concept testing

Monadic Test

Compare performance of concepts or products though focussed testing

AB
Concept testing

A/B Test

Perform focussed comparisons between two items to determine which performs better.

TURF
Range optimisation
Features and claims

TURF Analysis Simulator

Conduct automated TURF analysis on any dataset using Conjoint.ly’s user-friendly TURF analysis tool.

DIY

DIY Experimental Design

Allowing advanced choice modellers to upload their own experimental designs and perform data collection on Conjoint.ly.

FST

Free Survey Tool

General survey with standard question types, randomisation blocks, and image standardisation.