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This International Women’s Day (IWD), Conjoint.ly is celebrating all women in the market research community with hopes their outstanding contributions to the field will be heard and applauded — not just today, but every day. By bringing this topic into the spotlight, we believe this year’s IWD theme, #EachforEqual, is a motivating call to promote diversity and inclusion across the community. As proud supporters of global network Women in Research (WiRE), we endeavour to uphold their mission “to advance the contributions and voice of women in research, both for themselves and for the greater good of the industry” and share it with others.
In the past decade, organisations such as WiRE have helped to build and encourage women in the market research community. One discipline in particular – statistics – the capstone of quantitative market research - has made notable progress over the years, achieving many milestones in terms of female representation and commendation. To highlight women’s importance to the market research community, we explore a timeline of some of their significant accomplishments in statistics in this infographic.
On Tuesday 21 May 2019, we co-sponsored the WIRe event in Sydney, enjoying an evening of networking and drinks along with a discussion on the topic of gender intelligent marketing. View article
The Insight Show is a great event for professionals who take actionable insight through to actions. This long standing and reputable exhibition provides researchers and analysts with inspiration and access to leading service providers to help deliver on your projects. View article
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