International Women's Day 2020: Women in Statistics

This infographic explores some major accomplishments by women in statistics – the capstone of quantitative market research, ahead of International Women's Day.

This International Women’s Day (IWD), is celebrating all women in the market research community with hopes their outstanding contributions to the field will be heard and applauded — not just today, but every day. By bringing this topic into the spotlight, we believe this year’s IWD theme, #EachforEqual, is a motivating call to promote diversity and inclusion across the community. As proud supporters of global network Women in Research (WiRE), we endeavour to uphold their mission “to advance the contributions and voice of women in research, both for themselves and for the greater good of the industry” and share it with others.

In the past decade, organisations such as WiRE have helped to build and encourage women in the market research community. One discipline in particular – statistics – the capstone of quantitative market research - has made notable progress over the years, achieving many milestones in terms of female representation and commendation. To highlight women’s importance to the market research community, we explore a timeline of some of their significant accomplishments in statistics in this infographic.

Women in statistics: A history of achievements

Download as PNG

Download as PDF

Read these articles next:

How Pricing Can Make or Break Your NPD Launch

Webinar for WIRe: How Pricing Can Make or Break Your NPD Launch (1 December 2020)

Events 6 November 2020

Whether you are adding to an existing line or launching in an entirely new category, pricing plays a major role in your product’s success. In this webinar we examine the different pricing requirements for new product development; revenue, profitability, and market volume performance after the launch. View article

关于联合分析, 所有您想知道却难以提问的信息,将在该引人入胜的会议中得到答案。

联合分析 101:以新产品开发为例

Events 21 October 2021

😱🤗 关于联合分析, 所有您想知道却难以提问的信息,将在该引人入胜的会议中得到答案。 View article

Selecting Effective Product Claims

Webinar for WIRe: Selecting Effective Product Claims (14 May 2020)

Events 29 April 2020

We presented at Women in Research’s (WiRE) webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them. View article