Webinar for Quirk's: Selecting Effective Product Claims (18 June 2020)
On Thursday, 18 June 2020, we presented at Quirk's webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them.
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5 Best Practices in Concept Testing: Launch With Confidence
With 95% of new products reportedly failing due to lack of preparation, it’s clear that businesses must execute more effective planning measures during product development or will likely join this statistic.
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Webinar for WIRe: Selecting Effective Product Claims (14 May 2020)
We presented at Women in Research’s (WiRE) webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them.
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Psychographic Segmentation: Advantages and Limitations
Unlike most other forms of segmentation, psychographic data explores the unique personal factors which drive consumers’ decisions. This article outlines how psychographic segmentation works, and its practical potential and limitations.
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Do Russians really trust Putin? And can you trust WCIOM?
We conducted our own online poll amongst 372 panellists to validate WCIOM’s claims about the levels of support for Russian politicians.
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Unpacking Subscription Box Market Trends
Many businesses now offer subscription boxes as part of their marketing strategies and distribution methods. We analyse this trending category and discover why it so popular in 2020.
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Market Research in the Times of Panic Buying
Consumer response to the COVID19 pandemic is not rational, not reflective of our normal shopping habits. Should you wait-off panic buying before resuming market research?
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International Women's Day 2020: Women in Statistics
This infographic explores some major accomplishments by women in statistics – the capstone of quantitative market research, ahead of International Women's Day.
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How to Maximise Sales With Loss Leader Pricing
Loss leader pricing entices consumers with cheap products to encourage additional spend on higher-priced items. We explore how it works and when to use it.
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How to Have a Perfect Product Launch
A good product launch is a sign of a top seller — so how do you ensure yours is a success? Read our 8-step guide on how to have the perfect product launch.
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Pricing Mistakes
Without a solid pricing strategy in place, your product won't be profitable. We explore 3 of the biggest pricing mistakes and show you how to avoid them.
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How to Select Statistics for a Single Variable
What are the different statistics available for a single variable? Selecting statistics for a single variable depends of the type of variable: nominal, ordinal, or interval.
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