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Psychographic Segmentation
Target audience

Psychographic Segmentation: Advantages and Limitations

Unlike most other forms of segmentation, psychographic data explores the unique personal factors which drive consumers’ decisions. This article outlines how psychographic segmentation works, and its practical potential and limitations.

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Do Russians really trust Putin? And can you trust WCIOM?
Target audience

Do Russians really trust Putin? And can you trust WCIOM?

We conducted our own online poll amongst 372 panellists to validate WCIOM’s claims about the levels of support for Russian politicians.

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Unpacking Subscription Box Market Trends
Strategy and innovation

Unpacking Subscription Box Market Trends

Many businesses now offer subscription boxes as part of their marketing strategies and distribution methods. We analyse this trending category and discover why it so popular in 2020.

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Market Research in the Times of Panic Buying
Case studies

Market Research in the Times of Panic Buying

Consumer response to the COVID19 pandemic is not rational, not reflective of our normal shopping habits. Should you wait-off panic buying before resuming market research?

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Women in Statistics: A History of Achievements
Events

International Women's Day 2020: Women in Statistics

This infographic explores some major accomplishments by women in statistics – the capstone of quantitative market research, ahead of International Women's Day.

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Maximising Sales With Loss Leader Pricing
Pricing research

How to Maximise Sales With Loss Leader Pricing

Loss leader pricing entices consumers with cheap products to encourage additional spend on higher-priced items. We explore how it works and when to use it.

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How to Have a Perfect Product Launch
Strategy and innovation

How to Have a Perfect Product Launch

A good product launch is a sign of a top seller ⁠— so how do you ensure yours is a success? Read our 8-step guide on how to have the perfect product launch.

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How to Price Your Product: What Not to Do
Pricing research

Pricing Mistakes

Without a solid pricing strategy in place, your product won't be profitable. We explore 3 of the biggest pricing mistakes and show you how to avoid them.

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How to Select Statistics for a Single Variable
Research tools

How to Select Statistics for a Single Variable

What are the different statistics available for a single variable? Selecting statistics for a single variable depends of the type of variable: nominal, ordinal, or interval.

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How to Market a New Product
Strategy and innovation Target audience

How to Market a New Product

Here, you'll find three distinct methods and tips for marketing a new product that will help you adequately prepare for product launch and fully realise the potential of your hard work.

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Comprehensive Guide to Pricing Strategies
Pricing research

Pricing Strategies

This Pricing Guide explores 7 of the most effective product pricing strategies; Dynamic, Freemium, High-Low, Price Skimming, Premium, Prestige, Tailored, & Fixed.

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State of the Consumer Product 2019
Case studies Strategy and innovation

State of the Consumer Product 2019

We explore the top consumer product trends in 2019 across several markets, covering: Digital Disruption, Sustainability, Health, Online Habits, Chinese Market.

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