4 Ways Behavioural Segmentation Aids Marketing
Behavioural segmentation helps you understand how consumers make purchasing decisions. Learn how it benefits your product development and marketing efforts.
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Best Data Collection Methods for Quantitative Research
We explore quantitative data collection methods’ best use, and the pros and cons of each to help you decide which method to use for your next quantitative study.
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Leading an Innovative Survey Panel Platform Provider
Conjointly sources quality respondents for your survey platforms such as Cint. Learn more from Jessica Murdoch VP of Sales and Customer Success ANZ at Cint.
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Writing a Successful Market Research Brief
A good market research brief helps agencies lead successful projects. Learn what to include and how to write a detailed brief with our template guide.
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Webinar for Quirk's: Selecting Effective Product Claims (18 June 2020)
On Thursday, 18 June 2020, we presented at Quirk's webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them.
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5 Best Practices in Concept Testing: Launch With Confidence
With 95% of new products reportedly failing due to lack of preparation, it’s clear that businesses must execute more effective planning measures during product development or will likely join this statistic.
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Webinar for WIRe: Selecting Effective Product Claims (14 May 2020)
We presented at Women in Research’s (WiRE) webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them.
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Psychographic Segmentation: Advantages and Limitations
Unlike most other forms of segmentation, psychographic data explores the unique personal factors which drive consumers’ decisions. This article outlines how psychographic segmentation works, and its practical potential and limitations.
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Do Russians really trust Putin? And can you trust WCIOM?
We conducted our own online poll amongst 372 panellists to validate WCIOM’s claims about the levels of support for Russian politicians.
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Unpacking Subscription Box Market Trends
Many businesses now offer subscription boxes as part of their marketing strategies and distribution methods. We analyse this trending category and discover why it so popular in 2020.
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Market Research in the Times of Panic Buying
Consumer response to the COVID19 pandemic is not rational, not reflective of our normal shopping habits. Should you wait-off panic buying before resuming market research?
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International Women's Day 2020: Women in Statistics
This infographic explores some major accomplishments by women in statistics – the capstone of quantitative market research, ahead of International Women's Day.
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