Unpacking Subscription Box Market Trends

Many businesses now offer subscription boxes as part of their marketing strategies and distribution methods. We analyse this trending category and discover why it so popular in 2020.

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Case studies

Market Research in the Times of Panic Buying

Consumer response to the COVID19 pandemic is not rational, not reflective of our normal shopping habits. Should you wait-off panic buying before resuming market research?

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Women in Statistics: A History of Achievements

Events

International Women's Day 2020: Women in Statistics

This infographic explores some major accomplishments by women in statistics – the capstone of quantitative market research, ahead of International Women's Day.

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Maximising Sales With Loss Leader Pricing

Pricing research

How to Maximise Sales With Loss Leader Pricing

Loss leader pricing entices consumers with cheap products to encourage additional spend on higher-priced items. We explore how it works and when to use it.

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Strategy and innovation

How to Have a Perfect Product Launch

A good product launch is a sign of a top seller ⁠— so how do you ensure yours is a success? Read our 8-step guide on how to have the perfect product launch.

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How to Price Your Product: What Not to Do

Pricing research

Pricing Mistakes

Without a solid pricing strategy in place, your product won't be profitable. We explore 3 of the biggest pricing mistakes and show you how to avoid them.

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Research tools

How to Select Statistics for a Single Variable

What are the different statistics available for a single variable? Selecting statistics for a single variable depends of the type of variable: nominal, ordinal, or interval.

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Strategy and innovation Target audience

How to Market a New Product

Here, you'll find three distinct methods and tips for marketing a new product that will help you adequately prepare for product launch and fully realise the potential of your hard work.

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Pricing research

Pricing Strategies

This Pricing Guide explores 7 of the most effective product pricing strategies; Dynamic, Freemium, High-Low, Price Skimming, Premium, Prestige, Tailored, & Fixed.

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Case studies Strategy and innovation

State of the Consumer Product 2019

We explore the top consumer product trends in 2019 across several markets, covering: Digital Disruption, Sustainability, Health, Online Habits, Chinese Market.

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Pricing research

Pricing Goals

Clear pricing objectives determine how businesses price their products and to what effect. This article explores 7 common pricing goals and when to use them.

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