Market Research Glossary
Our market research glossary defines some key terms relating to a range of industry concepts. Learn some new consumer research lingo from basic research concepts to more advanced and technical definitions.
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What Types of Promotion Mechanics Are Used in FMCG/CPG?
In this short note, we list the different types of promo mechanics commonly applied in FMCG/CPG categories, along with their effective discount rates. This should assist in calculating predicted revenues in conjoint analysis.
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How to Avoid Respondent Bias in Quantitative Research
Bias in market research is inevitable, but you can minimise its effects on your study. Learn the common types of survey bias and how to avoid them.
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Sample Size Calculator and Guide to Survey Sample Size
How many respondents do you need? Use our sample size calculator to get the right sample size for your next survey. We also answer frequently asked questions on sample size and provide suggestions to improve your surveys in this handy guide.
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Survey: Consumer Behaviour During COVID-19 Pandemic
On 13–14 May 2020, we conducted an omnibus survey on \~500 general population respondents each from the UK and USA to understand the impact of the pandemic on consumer behaviour.
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Busting Market Research Automation Misconceptions
Market research automation creates time and cost efficiencies but there are misconceptions surrounding its use. We explore the truth behind these myths.
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5 Best Practices of Online Survey Design
Designing an effective survey is the key to gaining quality data. No matter how clear your research questions and objectives are, sub-par survey design will be reflected in the results.
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4 Ways Behavioural Segmentation Aids Marketing
Behavioural segmentation helps you understand how consumers make purchasing decisions. Learn how it benefits your product development and marketing efforts.
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Best Data Collection Methods for Quantitative Research
We explore quantitative data collection methods’ best use, and the pros and cons of each to help you decide which method to use for your next quantitative study.
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Leading an Innovative Survey Panel Platform Provider
Conjointly sources quality respondents for your survey platforms such as Cint. Learn more from Jessica Murdoch VP of Sales and Customer Success ANZ at Cint.
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Writing a Successful Market Research Brief
A good market research brief helps agencies lead successful projects. Learn what to include and how to write a detailed brief with our template guide.
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Webinar for Quirk's: Selecting Effective Product Claims (18 June 2020)
On Thursday, 18 June 2020, we presented at Quirk's webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them.
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