Survey: Consumer Behaviour During COVID-19 Pandemic

On 13–14 May 2020, we conducted an omnibus survey on \~500 general population respondents each from the UK and USA to understand the impact of the pandemic on consumer behaviour.

View article

Research tools

Busting Market Research Automation Misconceptions

Market research automation creates time and cost efficiencies but there are misconceptions surrounding its use. We explore the truth behind these myths.

View article

Strategy and innovation

5 Best Practices of Online Survey Design

Designing an effective survey is the key to gaining quality data. No matter how clear your research questions and objectives are, sub-par survey design will be reflected in the results.

View article

Target audience Research tools

4 Ways Behavioural Segmentation Aids Marketing

Behavioural segmentation helps you understand how consumers make purchasing decisions. Learn how it benefits your product development and marketing efforts.

View article

Research tools

Best Data Collection Methods for Quantitative Research

We explore quantitative data collection methods’ best use, and the pros and cons of each to help you decide which method to use for your next quantitative study.

View article

Target audience Research tools

Leading an Innovative Survey Panel Platform Provider

Conjointly sources quality respondents for your survey platforms such as Cint. Learn more from Jessica Murdoch VP of Sales and Customer Success ANZ at Cint.

View article

Research tools

Writing a Successful Market Research Brief

A good market research brief helps agencies lead successful projects. Learn what to include and how to write a detailed brief with our template guide.

View article

Events

Webinar for Quirk's: Selecting Effective Product Claims (18 June 2020)

On Thursday, 18 June 2020, we presented at Quirk's webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them.

View article

Strategy and innovation

5 Best Practices in Concept Testing: Launch With Confidence

With 95% of new products reportedly failing due to lack of preparation, it’s clear that businesses must execute more effective planning measures during product development or will likely join this statistic.

View article

Events

Webinar for WIRe: Selecting Effective Product Claims (14 May 2020)

We presented at Women in Research’s (WiRE) webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them.

View article

Target audience

Psychographic Segmentation: Advantages and Limitations

Unlike most other forms of segmentation, psychographic data explores the unique personal factors which drive consumers’ decisions. This article outlines how psychographic segmentation works, and its practical potential and limitations.

View article