Mini-lecture: Conjointly's guide to sample selection
This mini-lecture discusses the importance of sampling in research, and will walk you through the steps of finding the right sample for your experiment.
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Van Westendorp PSM Excel Template
The Van Westendorp Price Sensitivity Meter is used to determine the psychologically acceptable range of prices for a single product or service. Learn more about the method and its output with our free Excel template.
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Drive Traffic to your Website with a Winning Domain Name
A domain name is so much more than an address for your website — it is a cornerstone of your brand. Here we explore the steps to take to develop the most eye-catching domain name for your business.
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Kano Model or MaxDiff Analysis?
Should you use Kano or MaxDiff for feature selection? We compare the two and draw practical recommendations.
View articleWhat is wrong with Kano model?
What is wrong with Kano model? We address five criticisms of Kano and show how to work through them.
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How to perform smart sampling and data checking?
With 10,000+ projects performed on the platform, Conjointly market research experts have compiled common concerns regarding sampling and data checking and provide their suggestions.
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What is the Jobs-to-be-Done (JTBD) test? (With Excel template)
The JTBD test is a powerful and comprehensive methodology that helps you identify the most important goals and outcomes for your brand or product category.
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Cost-based versus value-based pricing
How do companies choose the right pricing strategy when there are so many options? Here we explore the cost-based and value-based pricing strategies, and their key differences.
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Willingness to Pay: What It Is and How to Measure It
Determine what your customers are willing to pay for a particular product or service using common pricing research methodologies.
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Pricing and feature selection: One or multi-stage study?
While performing feature selection and pricing optimisation in one experiment may seem like a good idea, it may result in increased complexity and costs compared to multi-stage research.
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How to find B2B respondents and company decision-makers for your survey
Sampling business-to-business (B2B) audiences is hard. We explore ways to make it possible: Using your own CRM, website intercept, online panels, direct outreach, and traditional approaches.
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