Webinar for WIRe: How Pricing Can Make or Break Your NPD Launch (1 December 2020)
Whether you are adding to an existing line or launching in an entirely new category, pricing plays a major role in your product’s success. In this webinar we examine the different pricing requirements for new product development; revenue, profitability, and market volume performance after the launch.
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Kano Model of Feature Selection (with Free Excel Template)
The Kano Model is used to analyse consumer responses to the presence and absence of features, and classify these features into distinct categories based on their impact on consumer satisfaction. This helps product managers understand consumer expectations and preferences.
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Choosing the Right Market Research Platform
Find the market research platform that works best for your business by following this helpful guide.
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COVID-19 Consumer Survey: May/Aug Data Trends
Three months on from our initial survey 'Consumer Behaviour During COVID-19 Pandemic' on 13-14 May 2020, we asked consumers the same series of questions to identify trends and changes in behaviour during this time on 11-18 August 2020.
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Understanding Brand Preference through Market Research
This article examines the importance of establishing brand preference and brand equity and explores how market research helps businesses shape their brand to fit their target audiences.
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Writing a Market Research Report: 5 Top Tips
Writing a market research report is a tough skill to master. Read our 5 top tips to get you started for writing a successful market research report.
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Webinar for EPP: How Pricing Can Make or Break Your NPD Launch (29 September 2020)
We're presenting at the upcoming EPP webinar. 'How Pricing Can Make or Break Your Portfolio' explores how to choose the right pricing for your product.
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How to Develop Effective Likert Scale Questions?
Learn to write and develop effective Likert scale questions for your market research using tips from this best practice guide, especially useful for concept validation.
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How Consumers Enhance New Product Development
Learn how consumer research guides the new product development process by helping to predict customer acceptance, preference share, and profitability.
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FC Webinar: How Pricing Can Make or Break Your NPD Launch (2 September 2020)
We're presenting at the upcoming FC Connect webinar. 'How Pricing Can Make or Break Your NPD Launch' will explore how to choose the right pricing for your product.
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Market Research Glossary
Our market research glossary defines some key terms relating to a range of industry concepts. Learn some new consumer research lingo from basic research concepts to more advanced and technical definitions.
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What Types of Promotion Mechanics Are Used in FMCG/CPG?
In this short note, we list the different types of promo mechanics commonly applied in FMCG/CPG categories, along with their effective discount rates. This should assist in calculating predicted revenues in conjoint analysis.
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