Consumer Preferences for COVID-19 Vaccine
In our March 2021 edition of the Consumer Omnibus survey, we used conjoint analysis to uncover consumers' preferences and opinions regarding the COVID-19 vaccine as roll-outs begin taking place in UK and US.
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Study Highlights: Vitamin Supplement Usage in Elderly
With a growing ageing population, it is increasingly important to acknowledge health concerns for the elderly. We would like to understand older people’s current usage of vitamin supplements to gain a clearer image of their needs as consumers.
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COVID-19 Consumer Survey: Sustainability
In our December 2020 omnibus survey, we compare consumer trends during the COVID-19 pandemic against May, August, and October 2020 results. We surveyed consumers from the UK and US, with a deep dive into sustainability trends and behaviours.
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Webinar for Insights Tech Showcase: Better Pricing for NPD Launches (12 February 2021)
Getting the price right for your customers is more important than ever. Join us to find out how you could maximise your revenue by pricing your NPD right.
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What is Monadic Testing and How to Use It?
Monadic testing involves presenting respondents with individual stimuli for focused testing, delivering insightful and actionable results to support product and pricing decisions.
View articleWebinar for DIY Conference: Better Pricing for NPD Launches (1 December 2020)
Getting the price right for your customers is more important than ever. Join us to find out how you could maximise your revenue by pricing your NPD right.
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COVID-19 Consumer Survey: October
In our October omnibus survey, we compare consumer trends during the COVID-19 pandemic against May and August 2020 results. We surveyed consumers from The Netherlands in this round to gain a different perspective. We also explored Alcohol consumption and Diet & Exercise.
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Webinar for WIRe: How Pricing Can Make or Break Your NPD Launch (1 December 2020)
Whether you are adding to an existing line or launching in an entirely new category, pricing plays a major role in your product’s success. In this webinar we examine the different pricing requirements for new product development; revenue, profitability, and market volume performance after the launch.
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Kano Model of Feature Selection (with Free Excel Template)
The Kano Model is used to analyse consumer responses to the presence and absence of features, and classify these features into distinct categories based on their impact on consumer satisfaction. This helps product managers understand consumer expectations and preferences.
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Choosing the Right Market Research Platform
Find the market research platform that works best for your business by following this helpful guide.
View articleCOVID-19 Consumer Survey: May/Aug Data Trends
Three months on from our initial survey 'Consumer Behaviour During COVID-19 Pandemic' on 13-14 May 2020, we asked consumers the same series of questions to identify trends and changes in behaviour during this time on 11-18 August 2020.
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Understanding Brand Preference through Market Research
This article examines the importance of establishing brand preference and brand equity and explores how market research helps businesses shape their brand to fit their target audiences.
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