Market research during times of inflation
During periods of high inflation, market research plays a crucial role in keeping businesses competitive. Here is exactly how.
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Product and pricing actions during inflation
Inflation affects all industries globally. What common tactics can help businesses adapt?
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How inflation impacts different businesses
How are businesses impacted by inflation? Are inflation data and forecasts equally relevant to all types of businesses?
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What is inflation, and why is it so high?
As 2021 draws to a close, global inflation levels continue to rise. What is inflation, why is it high, and why is it a concern?
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Impact of TV ads on consumer demand
No matter the size of the business and whether it is run online or offline, finding an appropriate way to advertise your products or services increase your business’s potential for profitability.
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What are Omnibus Surveys?
Omnibus surveys are an efficient and cost-effective method of market research, where multiple subscribers come together to perform a survey where each contributes their own questions.
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Research Questions for Subscription Pricing
We explore what questions product owners ask when deciding subscription pricing for SaaS and subscription boxes.
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COVID-19 Consumer Survey: August 2021
The August 2021 omnibus survey compares consumer trends against previous omnibus results. This omnibus continues to survey consumers within the UK and USA, however also includes Mexican consumers this round to gain a new perspective.
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Random effect models with lmer function in R
Random effects are everywhere in survey data. Let's try to do appropriate modelling for them in R!
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Consumer Preferences for COVID-19 Vaccine
In our March 2021 edition of the Consumer Omnibus survey, we used conjoint analysis to uncover consumers' preferences and opinions regarding the COVID-19 vaccine as roll-outs begin taking place in UK and US.
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Study Highlights: Vitamin Supplement Usage in Elderly
With a growing ageing population, it is increasingly important to acknowledge health concerns for the elderly. We would like to understand older people’s current usage of vitamin supplements to gain a clearer image of their needs as consumers.
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COVID-19 Consumer Survey: Sustainability
In our December 2020 omnibus survey, we compare consumer trends during the COVID-19 pandemic against May, August, and October 2020 results. We surveyed consumers from the UK and US, with a deep dive into sustainability trends and behaviours.
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