What does it feel like to be a survey respondent?
Have you ever wondered what respondents go through to answer your surveys? This article explores the five stages of the respondent journey and the motivations behind survey participation.
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Conjoint Analysis 101: with example for NPD
Discover the fundamentals of conjoint analysis, from key concepts to study design and results analysis, through this companion article to our popular Conjoint Analysis 101 webinar.
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Synthetic respondents are the homoeopathy of market research
This article covers how synthetic responses are generated, their unreliability and invalidity, the allure of synthetic respondents, and the effects of this trend.
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How to get the most out of video interviewing in surveys?
Video Response questions help you gather authentic and rich insights, through empowering people to talk. Learn how to get the most out of video interviewing in surveys.
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LA Clippers Rebrand — New vs. Old
To evaluate the effectiveness of the LA Clippers recent rebranding, this blog compares the new 2024 logo to the 2015 LA Clippers logo.
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WH Smith Trial Rebrand — New vs. Old
To assess the impact of WH Smith's recent trial logo update, this Logo Test compares the newly introduced WHS logo with the WH Smith logo, which has been in use since 2004.
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Reddit Rebrand — New vs. Old
To evaluate the effectiveness of Reddit's recent logo update, this Logo Test compares the new 2023 logo with the 2017 Reddit logo.
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Can you make perceptual maps from fake data? (A replication study)
This study investigates the claim that synthetic LLM-generated data could be used effectively for creating perceptual maps in market research contexts.
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Kellogg's vs. Kellanova: Which Do Consumers Prefer?
To assess the effectiveness of Kellogg's recent rebrand to Kellanova, the Business Name Evaluator and Logo Test surveys compare the business names and their logos to see which respondents preferred.
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New Zealand Consumer Survey: November 2023
In November 2023, Conjointly conducted a survey on over 400 New Zealanders, to understand their opinions on a variety of topics, from their economic outlook, to travel, and more.
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What academic reviewers should ask about synthetic market research data
As academic research begins exploring the use of large language models over human participants in market research, this article suggests a set of questions to guide academic reviewers in thoroughly examining these articles.
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