Cost-based versus value-based pricing
How do companies choose the right pricing strategy when there are so many options? Here we explore the cost-based and value-based pricing strategies, and their key differences.
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Willingness to Pay: What It Is and How to Measure It
Determine what your customers are willing to pay for a particular product or service using common pricing research methodologies.
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Pricing and feature selection: One or multi-stage study?
While performing feature selection and pricing optimisation in one experiment may seem like a good idea, it may result in increased complexity and costs compared to multi-stage research.
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How to find B2B respondents and company decision-makers for your survey
Sampling business-to-business (B2B) audiences is hard. We explore ways to make it possible: Using your own CRM, website intercept, online panels, direct outreach, and traditional approaches.
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Feature Placement Matrix Calculator
Try out and generate a Feature Placement Matrix within seconds by uploading your own data set. Let's get started!
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Mini-lecture: Conjointly's guide to inflation
This mini-lecture breaks down the Conjointly Guide to Inflation series, covering the key take-aways from each installment
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Market research during times of inflation
During periods of high inflation, market research plays a crucial role in keeping businesses competitive. Here is exactly how.
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Product and pricing actions during inflation
Inflation affects all industries globally. What common tactics can help businesses adapt?
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How inflation impacts different businesses
How are businesses impacted by inflation? Are inflation data and forecasts equally relevant to all types of businesses?
View articleWhat is inflation, and why is it so high?
As 2021 draws to a close, global inflation levels continue to rise. What is inflation, why is it high, and why is it a concern?
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Impact of TV ads on consumer demand
No matter the size of the business and whether it is run online or offline, finding an appropriate way to advertise your products or services increase your business’s potential for profitability.
View articleWhat are Omnibus Surveys?
Omnibus surveys are an efficient and cost-effective method of market research, where multiple subscribers come together to perform a survey where each contributes their own questions.
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