Kano Model or MaxDiff Analysis?

Should you use Kano or MaxDiff for feature selection? We compare the two and draw practical recommendations.

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Criticisms and counter-criticisms of Kano model

Research tools

What is wrong with Kano model?

What is wrong with Kano model? We address five criticisms of Kano and show how to work through them.

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Sampling and data checking more efficiently

Research tools

How to perform smart sampling and data checking?

With 5,000+ projects performed on the platform, Conjointly market research experts have compiled common concerns regarding sampling and data checking and provide their suggestions.

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A methodology to identify the most important goals and outcomes for products

Strategy and innovation

What is the Jobs-to-be-Done (JTBD) test? (With Excel template)

The JTBD test is a powerful and comprehensive methodology that helps you identify the most important goals and outcomes for your brand or product category.

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The differences between cost-based and value-based pricing

Pricing research

Cost-based versus value-based pricing

How do companies choose the right pricing strategy when there are so many options? Here we explore the cost-based and value-based pricing strategies, and their key differences.

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Measuring a customer's willingness to pay

Pricing research

Willingness to Pay: What It Is and How to Measure It

Determine what your customers are willing to pay for a particular product or service using common pricing research methodologies.

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A better alternative to simultaneous feature selection and pricing optimisation testing

Research tools

Pricing and feature selection: One or multi-stage study?

While performing feature selection and pricing optimisation in one experiment may seem like a good idea, it may result in increased complexity and costs compared to multi-stage research.

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Target audience

How to find B2B respondents and company decision-makers for your survey

Sampling business-to-business (B2B) audiences is hard. We explore ways to make it possible: Using your own CRM, website intercept, online panels, direct outreach, and traditional approaches.

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