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Conjointly Blog

Sampling and data checking more efficiently
Research tools

How to perform smart sampling and data checking?

With 5,000+ projects performed on the platform, Conjointly market research experts have compiled common concerns regarding sampling and data checking and provide their suggestions.

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A methodology to identify the most important goals and outcomes for products
Strategy and innovation

What is the Jobs-to-be-Done (JTBD) test? (With Excel template)

The JTBD test is a powerful and comprehensive methodology that helps you identify the most important goals and outcomes for your brand or product category.

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The differences between cost-based and value-based pricing
Pricing research

Cost-based versus value-based pricing

How do companies choose the right pricing strategy when there are so many options? Here we explore the cost-based and value-based pricing strategies, and their key differences.

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Measuring a customer's willingness to pay
Pricing research

Willingness to Pay: What It Is and How to Measure It

Determine what your customers are willing to pay for a particular product or service using common pricing research methodologies.

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A better alternative to simultaneous feature selection and pricing optimisation testing
Research tools

Pricing and feature selection: One or multi-stage study?

While performing feature selection and pricing optimisation in one experiment may seem like a good idea, it may result in increased complexity and costs compared to multi-stage research.

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A guide to finding B2B respondents
Target audience

How to find B2B respondents and company decision-makers for your survey

Sampling business-to-business (B2B) audiences is hard. We explore ways to make it possible: Using your own CRM, website intercept, online panels, direct outreach, and traditional approaches.

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Feature Placement Matrix Calculator
Research tools

Feature Placement Matrix Calculator

Try out and generate a Feature Placement Matrix within seconds by uploading your own data set. Let's get started!

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Pricing research

Mini-lecture: Conjointly's guide to inflation

This mini-lecture breaks down the Conjointly Guide to Inflation series, covering the key take-aways from each installment

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Pricing research

Market research during times of inflation

During periods of high inflation, market research plays a crucial role in keeping businesses competitive. Here is exactly how.

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Product and pricing actions businesses should take during inflation
Pricing research

Product and pricing actions during inflation

Inflation affects all industries globally. What common tactics can help businesses adapt?

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How inflation impacts different businesses
Pricing research

How inflation impacts different businesses

How are businesses impacted by inflation? Are inflation data and forecasts equally relevant to all types of businesses?

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What is inflation, and why is it so high?
Pricing research

What is inflation, and why is it so high?

As 2021 draws to a close, global inflation levels continue to rise. What is inflation, why is it high, and why is it a concern?

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