What academic reviewers should ask about synthetic market research data
As academic research begins exploring the use of large language models over human participants in market research, this article suggests a set of questions to guide academic reviewers in thoroughly examining these articles.
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Nokia Rebrand — Old vs. New?
To evaluate the effectiveness of Nokia's recent logo overhaul, this Logo Test compares the new 2023 logo with the 45-year-old iconic Nokia logo.
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Comparing the Twitter, X, and Threads logos
To evaluate the recent Twitter/X rebranding, this Logo Test compares the Blue Bird icon with the new X and competitor Threads icons.
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UX Testing vs. Market Research for Evaluating Software
UX testing is widely used in software development, while market research remains underutilised. This article compares these approaches and discusses how to use both for the best results.
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How to use the Clustering Demo
Easily segment your audience using preference data and other survey answers with the Clustering Demo.
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What do consumers think of generative AI in marketing?
Conjointly checks consumers' attitudes towards generative AI in marketing.
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Using generative AI to iteratively test product concepts
Want to learn how AI will take market research to the next level? In this presentation we discuss using generative AI to iteratively test product concepts, in particular Large Language Models.
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How to measure category volume uplift from introduction of NPDs?
Potential uplift to a category can be measured by simulating the difference in preference share after the introduction of a new product against a base case scenario and via a standard set of uplift questions.
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AI alignment research grant
Conjointly announces an AUD 20,000 research grant on the topic of AI alignment with the use of market research techniques.
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How to track consumer trends through continuous data collection and time series analysis
Iterative, continuous data collection combined with time series analysis enables you to track and understand changes in consumer and market trends, helping you gain powerful insights for data-driven decisions.
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Stravito and Conjointly Work Together to Maximise Insight Value
Conjointly is collaborating with Stravito, a flexible and user-friendly insights platform, to provide organisations with powerful tools to conduct research and share insights with teams worldwide.
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How to maximise the impact and return of your ads with ad pretesting
Whether your goal is to maximise the return on your ad spend or convince your stakeholders that your ad proposal will be successful, ad pretesting tools come in handy. Let’s discover which option best fits your brand and objective — and launch successful ads that everyone will discuss.
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