How to track consumer trends through continuous data collection and time series analysis
Iterative, continuous data collection combined with time series analysis enables you to track and understand changes in consumer and market trends, helping you gain powerful insights for data-driven decisions.
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Stravito and Conjointly Work Together to Maximise Insight Value
Conjointly is collaborating with Stravito, a flexible and user-friendly insights platform, to provide organisations with powerful tools to conduct research and share insights with teams worldwide.
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How to maximise the impact and return of your ads with ad pretesting
Whether your goal is to maximise the return on your ad spend or convince your stakeholders that your ad proposal will be successful, ad pretesting tools come in handy. Let’s discover which option best fits your brand and objective — and launch successful ads that everyone will discuss.
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How to get the most out of open-ended questions
Open-ended questions should be part of any research project as they can gather in-depth and rich insights from your target audience. Learn more about open-ended questions and getting the most out of them for your projects.
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What are the different research questions each tool answers?
Which research questions are addressed by each tool? This article breaks down the research questions addressed by eight different tools.
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Mini-lecture: Conjointly's guide to sample selection
This mini-lecture discusses the importance of sampling in research, and will walk you through the steps of finding the right sample for your experiment.
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Van Westendorp PSM Excel Template
The Van Westendorp Price Sensitivity Meter is used to determine the psychologically acceptable range of prices for a single product or service. Learn more about the method and its output with our free Excel template.
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Drive Traffic to your Website with a Winning Domain Name
A domain name is so much more than an address for your website — it is a cornerstone of your brand. Here we explore the steps to take to develop the most eye-catching domain name for your business.
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Kano Model or MaxDiff Analysis?
Should you use Kano or MaxDiff for feature selection? We compare the two and draw practical recommendations.
View articleWhat is wrong with Kano model?
What is wrong with Kano model? We address five criticisms of Kano and show how to work through them.
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How to perform smart sampling and data checking?
With 5,000+ projects performed on the platform, Conjointly market research experts have compiled common concerns regarding sampling and data checking and provide their suggestions.
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What is the Jobs-to-be-Done (JTBD) test? (With Excel template)
The JTBD test is a powerful and comprehensive methodology that helps you identify the most important goals and outcomes for your brand or product category.
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