Simulating the difference in preference shares

How to measure category volume uplift from introduction of NPDs?

Potential uplift to a category can be measured by simulating the difference in preference share after the introduction of a new product against a base case scenario and via a standard set of uplift questions.

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Strategy and innovation

AI alignment research grant

Conjointly announces an AUD 20,000 research grant on the topic of AI alignment with the use of market research techniques.

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Research tools

How to track consumer trends through continuous data collection and time series analysis

Iterative, continuous data collection combined with time series analysis enables you to track and understand changes in consumer and market trends, helping you gain powerful insights for data-driven decisions.

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Strategy and innovation

Stravito and Conjointly Work Together to Maximise Insight Value

Conjointly is collaborating with Stravito, a flexible and user-friendly insights platform, to provide organisations with powerful tools to conduct research and share insights with teams worldwide.

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Research tools

How to maximise the impact and return of your ads with ad pretesting

Whether your goal is to maximise the return on your ad spend or convince your stakeholders that your ad proposal will be successful, ad pretesting tools come in handy. Let’s discover which option best fits your brand and objective — and launch successful ads that everyone will discuss.

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Getting the most out of open-ended questions

Research tools

How to get the most out of open-ended questions

Open-ended questions should be part of any research project as they can gather in-depth and rich insights from your target audience. Learn more about open-ended questions and getting the most out of them for your projects.

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Research tools

What are the different research questions each tool answers?

Which research questions are addressed by each tool? This article breaks down the research questions addressed by eight different tools.

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Research tools

Mini-lecture: Conjointly's guide to sample selection

This mini-lecture discusses the importance of sampling in research, and will walk you through the steps of finding the right sample for your experiment.

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Research tools

Van Westendorp PSM Excel Template

The Van Westendorp Price Sensitivity Meter is used to determine the psychologically acceptable range of prices for a single product or service. Learn more about the method and its output with our free Excel template.

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Research tools

Drive Traffic to your Website with a Winning Domain Name

A domain name is so much more than an address for your website — it is a cornerstone of your brand. Here we explore the steps to take to develop the most eye-catching domain name for your business.

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Research tools