Can you make perceptual maps from fake data? (A replication study)

This study investigates the claim that synthetic LLM-generated data could be used effectively for creating perceptual maps in market research contexts.

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Research tools Case studies

Kellogg's vs. Kellanova: Which Do Consumers Prefer?

To assess the effectiveness of Kellogg's recent rebrand to Kellanova, the Business Name Evaluator and Logo Test surveys compare the business names and their logos to see which respondents preferred.

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Case studies

New Zealand Consumer Survey: November 2023

In November 2023, Conjointly conducted a survey on over 400 New Zealanders, to understand their opinions on a variety of topics, from their economic outlook, to travel, and more.

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Case studies

What academic reviewers should ask about synthetic market research data

As academic research begins exploring the use of large language models over human participants in market research, this article suggests a set of questions to guide academic reviewers in thoroughly examining these articles.

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Research tools Case studies

Nokia Rebrand — Old vs. New?

To evaluate the effectiveness of Nokia's recent logo overhaul, this Logo Test compares the new 2023 logo with the 45-year-old iconic Nokia logo.

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Research tools Case studies

Comparing the Twitter, X, and Threads logos

To evaluate the recent Twitter/X rebranding, this Logo Test compares the Blue Bird icon with the new X and competitor Threads icons.

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Research tools

UX Testing vs. Market Research for Evaluating Software

UX testing is widely used in software development, while market research remains underutilised. This article compares these approaches and discusses how to use both for the best results.

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Research tools

How to use the Clustering Demo

Easily segment your audience using preference data and other survey answers with the Clustering Demo.

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Strategy and innovation

What do consumers think of generative AI in marketing?

Conjointly checks consumers' attitudes towards generative AI in marketing.

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Strategy and innovation

Using generative AI to iteratively test product concepts

Want to learn how AI will take market research to the next level? In this presentation we discuss using generative AI to iteratively test product concepts, in particular Large Language Models.

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Simulating the difference in preference shares

Research tools

How to measure category volume uplift from introduction of NPDs?

Potential uplift to a category can be measured by simulating the difference in preference share after the introduction of a new product against a base case scenario and via a standard set of uplift questions.

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