What shapes US sports betting preferences and behaviours?

Beyond the Odds: What Drives Consumer Behaviour in Sports Betting

Conjointly surveyed 712 US adults, including both active and potential sports bettors, to uncover detailed insights about platform preferences, betting behaviours, and responses to different promotional strategies.

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Target audience

Classification of quality issues in survey sample

Bad survey quality is annoying. To know how to improve it, let's get discerning about what we mean by "low quality" responses.

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Example typing tool using calculated variables

Research tools

Typing tools using calculated variables

On Conjointly it's easy to make typing tools that use calculated variables to compare different groups. Here's an example.

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Strategy and innovation

Can consumers spot AI and real photos in 2024?

Recent Conjointly research reveals troubling difficulty in distinguishing AI-generated images from real photographs, alongside shifts in AI usage and perceptions.

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Product Concept Test of Ray-Ban Meta Smart Glasses

Research tools Case studies

What do consumers think of the Ray-Ban Meta Smart Glasses

This case study explores how US consumers think about the Ray-Ban Meta Smart Glasses, amid recent updates and intensifying privacy debates surrounding smart eyewear technology.

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Target audience

How to get quick feedback for survey testing?

It is important to test surveys before launch. This blog discusses different methods of gathering quick feedback on Conjointly.

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Target audience

Do Russians feel safe in September 2024?

We conducted a poll of 381 panellists (some in Central Russia, others in Siberia and the Far East) to compare perception of safety. Results suggest that those further away from the conflict feel safer.

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The five stages of the respondent journey

Strategy and innovation

What does it feel like to be a survey respondent?

Have you ever wondered what respondents go through to answer your surveys? This article explores the five stages of the respondent journey and the motivations behind survey participation.

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Research tools

Conjoint Analysis 101: with example for NPD

Discover the fundamentals of conjoint analysis, from key concepts to study design and results analysis, through this companion article to our popular Conjoint Analysis 101 webinar.

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Research tools

Synthetic respondents are the homoeopathy of market research

This article covers how synthetic responses are generated, their unreliability and invalidity, the allure of synthetic respondents, and the effects of this trend.

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Best practices for Video Response questions

Research tools

How to get the most out of video interviewing in surveys?

Video Response questions help you gather authentic and rich insights, through empowering people to talk. Learn how to get the most out of video interviewing in surveys.

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