Example typing tool using calculated variables

Typing tools using calculated variables

On Conjointly it's easy to make typing tools that use calculated variables to compare different groups. Here's an example.

View article

Strategy and innovation

Can consumers spot AI and real photos in 2024?

Recent Conjointly research reveals troubling difficulty in distinguishing AI-generated images from real photographs, alongside shifts in AI usage and perceptions.

View article

Product Concept Test of Ray-Ban Meta Smart Glasses

Research tools Case studies

What do consumers think of the Ray-Ban Meta Smart Glasses

This case study explores how US consumers think about the Ray-Ban Meta Smart Glasses, amid recent updates and intensifying privacy debates surrounding smart eyewear technology.

View article

Target audience

How to get quick feedback for survey testing?

It is important to test surveys before launch. This blog discusses different methods of gathering quick feedback on Conjointly.

View article

Target audience

Do Russians feel safe in September 2024?

We conducted a poll of 381 panellists (some in Central Russia, others in Siberia and the Far East) to compare perception of safety. Results suggest that those further away from the conflict feel safer.

View article

The five stages of the respondent journey

Strategy and innovation

What does it feel like to be a survey respondent?

Have you ever wondered what respondents go through to answer your surveys? This article explores the five stages of the respondent journey and the motivations behind survey participation.

View article

Research tools

Conjoint Analysis 101: with example for NPD

Discover the fundamentals of conjoint analysis, from key concepts to study design and results analysis, through this companion article to our popular Conjoint Analysis 101 webinar.

View article

Research tools

Synthetic respondents are the homoeopathy of market research

This article covers how synthetic responses are generated, their unreliability and invalidity, the allure of synthetic respondents, and the effects of this trend.

View article

Best practices for Video Response questions

Research tools

How to get the most out of video interviewing in surveys?

Video Response questions help you gather authentic and rich insights, through empowering people to talk. Learn how to get the most out of video interviewing in surveys.

View article

Research tools Case studies

LA Clippers Rebrand — New vs. Old

To evaluate the effectiveness of the LA Clippers recent rebranding, this blog compares the new 2024 logo to the 2015 LA Clippers logo.

View article

Research tools Case studies

WH Smith Trial Rebrand — New vs. Old

To assess the impact of WH Smith's recent trial logo update, this Logo Test compares the newly introduced WHS logo with the WH Smith logo, which has been in use since 2004.

View article