Conversational versus open-ended questions surveys
Conjointly compared conversational surveys and typical open-ended questions to demonstrate when each approach works best and how to implement them effectively, using fast food consumption as the research topic.
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Comparing four methods of conjoint for pricing research
Discover the key differences between four conjoint-based pricing research methods, namely Generic Conjoint, Brand-Specific Conjoint, Brand-Price Trade Off, and Brand-Price Trade-Off with Linear Coefficients.
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Categorising meal replacement product features with the Kano Model
Conjointly surveyed 308 US consumers to understand which meal replacement product features excite them, which they perceive as must-haves, and which leave them indifferent.
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Beyond the Odds: What Drives Consumer Behaviour in Sports Betting
Conjointly surveyed 712 US adults, including both active and potential sports bettors, to uncover detailed insights about platform preferences, betting behaviours, and responses to different promotional strategies.
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Classification of quality issues in survey sample
Bad survey quality is annoying. To know how to improve it, let's get discerning about what we mean by "low quality" responses.
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Typing tools using calculated variables
On Conjointly it's easy to make typing tools that use calculated variables to compare different groups. Here's an example.
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Can consumers spot AI and real photos in 2024?
Recent Conjointly research reveals troubling difficulty in distinguishing AI-generated images from real photographs, alongside shifts in AI usage and perceptions.
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What do consumers think of the Ray-Ban Meta Smart Glasses
This case study explores how US consumers think about the Ray-Ban Meta Smart Glasses, amid recent updates and intensifying privacy debates surrounding smart eyewear technology.
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How to get quick feedback for survey testing?
It is important to test surveys before launch. This blog discusses different methods of gathering quick feedback on Conjointly.
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Do Russians feel safe in September 2024?
We conducted a poll of 381 panellists (some in Central Russia, others in Siberia and the Far East) to compare perception of safety. Results suggest that those further away from the conflict feel safer.
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What does it feel like to be a survey respondent?
Have you ever wondered what respondents go through to answer your surveys? This article explores the five stages of the respondent journey and the motivations behind survey participation.
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Conjoint Analysis 101: with example for NPD
Discover the fundamentals of conjoint analysis, from key concepts to study design and results analysis, through this companion article to our popular Conjoint Analysis 101 webinar.
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