What is TURF Analysis and When to Use It?

TURF analysis (Total Unduplicated Reach and Frequency) is a statistical technique that ranks combinations of products by how many people will like these combinations.

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Case studies Pricing research

Case Study: Willingness to Pay For Ingredients

This disguised case study discusses the leading manufacturer's methodology used to understand willingness to pay for benefits of specialty ingredients.

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Pricing research Case studies

Australians' taste for the meat of democracy

Today Australians will decide the composition of the next federal parliament. We shall leave polling and guessing to pollsters and punters; and do what Conjointly does best: pricing and product research. This time, for a most essential ingredient of our democracy, the humble Democracy Sausage.

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Events

IIeX North America: Product Claims In CPG/FMCG (7 May 2020)

Did you attend Nik Samoylov's workshop on Selecting Effective Product Claims in CPG/FMCG at IIeX North America? View and download the workshop presentation here.

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Research tools Strategy and innovation

How to Test Claims for Consumer Products

Claims testing is a research methodology that allows you to identify the most convincing claims for your brand or product category. Learn about types of claims and the ways to test them in this introduction to claims research.

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Conjointly Proudly Supports Women in Research

Events

Conjointly Are Proud Supporters of Women in Research (21 May 2019)

On Tuesday 21 May 2019, we co-sponsored the WIRe event in Sydney, enjoying an evening of networking and drinks along with a discussion on the topic of gender intelligent marketing.

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Events

A Touch of Australia at IIeX North America (23 April 2019)

Conjointly sponsored IIeX North America — a must-attend event for innovative insights professionals — in February 2019 in Austin.

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Events

IIeX Europe: Save 30% On Market Research Costs (26 February 2019)

Did you attend Nik Samoylov's presentation on How to Achieve 30% Cost Reduction on Custom Market Research at IIeX Europe? View and download the presentation checklist here.

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Events

Win at IIeX 2019 Europe with Conjointly

The team at Conjointly brought a touch of Australia to IIeX2019 Europe.

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Research tools

Methodology Behind Claims Test

The methodology behind our Claims Test tool is based on a proven choice-based technique & was refined through multiple projects for FMCG brands. Learn more here!

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Events

Meet Conjointly at CRC and TMRE (10 October 2018)

Conjointly exhibited at CRC (Orlando, FL) and TMRE (Scottsdale, AZ) in October 2018. Both events were filled with great sessions and helped corporate research professionals learn about the newest methods available.

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