Pricing Goals

Clear pricing objectives determine how businesses price their products and to what effect. This article explores 7 common pricing goals and when to use them.

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Pricing research

Price Skimming

We explore how pricing skimming works, when to use it, and how to ensure it benefits your brand/business.

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Pricing research

Pricing Psychology

Find out how pricing psychology offers a simple way to increase your product sales. Learn more about the 12 most common pricing psychology strategies.

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Research tools

What is TURF Analysis and When to Use It?

TURF analysis (Total Unduplicated Reach and Frequency) is a statistical technique that ranks combinations of products by how many people will like these combinations.

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Case studies Pricing research

Case Study: Willingness to Pay For Ingredients

This disguised case study discusses the leading manufacturer's methodology used to understand willingness to pay for benefits of specialty ingredients.

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Pricing research Case studies

Australians' taste for the meat of democracy

Today Australians will decide the composition of the next federal parliament. We shall leave polling and guessing to pollsters and punters; and do what Conjointly does best: pricing and product research. This time, for a most essential ingredient of our democracy, the humble Democracy Sausage.

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Events

IIeX North America: Product Claims In CPG/FMCG (7 May 2020)

Did you attend Nik Samoylov's workshop on Selecting Effective Product Claims in CPG/FMCG at IIeX North America? View and download the workshop presentation here.

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Research tools Strategy and innovation

How to Test Claims for Consumer Products

Claims testing is a research methodology that allows you to identify the most convincing claims for your brand or product category. Learn about types of claims and the ways to test them in this introduction to claims research.

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Conjointly Proudly Supports Women in Research

Events

Conjointly Are Proud Supporters of Women in Research (21 May 2019)

On Tuesday 21 May 2019, we co-sponsored the WIRe event in Sydney, enjoying an evening of networking and drinks along with a discussion on the topic of gender intelligent marketing.

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Events

A Touch of Australia at IIeX North America (23 April 2019)

Conjointly sponsored IIeX North America — a must-attend event for innovative insights professionals — in February 2019 in Austin.

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Events

IIeX Europe: Save 30% On Market Research Costs (26 February 2019)

Did you attend Nik Samoylov's presentation on How to Achieve 30% Cost Reduction on Custom Market Research at IIeX Europe? View and download the presentation checklist here.

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