How to Select Statistics for a Single Variable
What are the different statistics available for a single variable? Selecting statistics for a single variable depends of the type of variable: nominal, ordinal, or interval.
View article
How to Market a New Product
Here, you'll find three distinct methods and tips for marketing a new product that will help you adequately prepare for product launch and fully realise the potential of your hard work.
View article
Pricing Strategies
This Pricing Guide explores 7 of the most effective product pricing strategies; Dynamic, Freemium, High-Low, Price Skimming, Premium, Prestige, Tailored, & Fixed.
View articleMonthly newsletter
Get the latest updates about market research, automated tools, product testing and pricing techniques.
We (Conjointly) collect your personal details and other information in accordance with the Conjointly Privacy Notice. It is needed to send you electronic mail and subsequent communications. If you don’t provide this information, we may not be able to add you to the mailing list. You have rights to unsubscribe from the mailouts, correct your information, to make a complaint, and other rights, as per the Privacy Notice.
State of the Consumer Product 2019
We explore the top consumer product trends in 2019 across several markets, covering: Digital Disruption, Sustainability, Health, Online Habits, Chinese Market.
View article
Pricing Goals
Clear pricing objectives determine how businesses price their products and to what effect. This article explores 7 common pricing goals and when to use them.
View article
Price Skimming
We explore how pricing skimming works, when to use it, and how to ensure it benefits your brand/business.
View article
Pricing Psychology
Find out how pricing psychology offers a simple way to increase your product sales. Learn more about the 12 most common pricing psychology strategies.
View article
What is TURF Analysis and When to Use It?
TURF analysis (Total Unduplicated Reach and Frequency) is a statistical technique that ranks combinations of products by how many people will like these combinations.
View article
Case Study: Willingness to Pay For Ingredients
This disguised case study discusses the leading manufacturer's methodology used to understand willingness to pay for benefits of specialty ingredients.
View article
Australians' taste for the meat of democracy
Today Australians will decide the composition of the next federal parliament. We shall leave polling and guessing to pollsters and punters; and do what Conjointly does best: pricing and product research. This time, for a most essential ingredient of our democracy, the humble Democracy Sausage.
View article
IIeX North America: Product Claims In CPG/FMCG (7 May 2020)
Did you attend Nik Samoylov's workshop on Selecting Effective Product Claims in CPG/FMCG at IIeX North America? View and download the workshop presentation here.
View article
How to Test Claims for Consumer Products
Claims testing is a research methodology that allows you to identify the most convincing claims for your brand or product category. Learn about types of claims and the ways to test them in this introduction to claims research.
View article