How to Maximise Sales With Loss Leader Pricing
Loss leader pricing entices consumers with cheap products to encourage additional spend on higher-priced items. We explore how it works and when to use it.
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How to Have a Perfect Product Launch
A good product launch is a sign of a top seller — so how do you ensure yours is a success? Read our 8-step guide on how to have the perfect product launch.
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Pricing Mistakes
Without a solid pricing strategy in place, your product won't be profitable. We explore 3 of the biggest pricing mistakes and show you how to avoid them.
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How to Select Statistics for a Single Variable
What are the different statistics available for a single variable? Selecting statistics for a single variable depends of the type of variable: nominal, ordinal, or interval.
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How to Market a New Product
Here, you'll find three distinct methods and tips for marketing a new product that will help you adequately prepare for product launch and fully realise the potential of your hard work.
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Pricing Strategies
This Pricing Guide explores 7 of the most effective product pricing strategies; Dynamic, Freemium, High-Low, Price Skimming, Premium, Prestige, Tailored, & Fixed.
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State of the Consumer Product 2019
We explore the top consumer product trends in 2019 across several markets, covering: Digital Disruption, Sustainability, Health, Online Habits, Chinese Market.
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Pricing Goals
Clear pricing objectives determine how businesses price their products and to what effect. This article explores 7 common pricing goals and when to use them.
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Price Skimming
We explore how pricing skimming works, when to use it, and how to ensure it benefits your brand/business.
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Pricing Psychology
Find out how pricing psychology offers a simple way to increase your product sales. Learn more about the 12 most common pricing psychology strategies.
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What is TURF Analysis and When to Use It?
TURF analysis (Total Unduplicated Reach and Frequency) is a statistical technique that ranks combinations of products by how many people will like these combinations.
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Case Study: Willingness to Pay For Ingredients
This disguised case study discusses the leading manufacturer's methodology used to understand willingness to pay for benefits of specialty ingredients.
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