Conjointly is pleased to share that it has achieved ISO 20252:2019 certification for Annex A (Sampling): international recognition that our sampling services deliver real insights from real human respondents.
As the market research and polling industry grapples with sample quality and dubious AI alternatives, quality sampling has never been more critical. That’s why we’ve achieved ISO 20252:2019 certification for Annex A (Sampling): international recognition that our sampling services deliver real insights from real human respondents.
This blog post explains what this certification means for your research and provides an overview of sampling options available on the platform.
What is ISO 20252:2019 and what does it mean for your research?
ISO 20252:2019 is the international standard for market, opinion, and social research. This certification confirms that Conjointly’s sampling services, from fully-managed Predefined panels to automated Self-serve sample, meet internationally recognised standards for rigour, transparency, and ethical conduct in market research.
"We are proud to be recognised for our quality management process in sampling. At a time when sample quality is a hot topic and when suppliers push unproven AI-based replacements of talking to real people and getting real consumer insights, we want to make it clear that we have strong functionality to block bots, detect and eliminate low quality responses, and engage our survey participants.”
This certification complements Conjointly’s other quality and security credentials, including SOC 2 Type 1 and Type 2 certifications, demonstrating Conjointly’s commitment to quality, transparency, and consistency in how sampling activities are designed and managed across its platform.
An overview of sampling options available on Conjointly
Budget, timeline, and sampling criteria may differ across projects, but quality standard should remain consistent. Conjointly offers multiple sampling options to meet your specific requirements:
Take full control of your fieldwork with Conjointly’s Self-serve sample
Automated sampling typically offers speed at the expense of inflexibility and lack of control. On Conjointly, you can automatically and urgently invite respondents from global panel networks with full control over targeting, quotas, and cost per complete.
Whether adjusting sample sizes, targeting filters, or bidding amounts, pause fieldwork anytime with costs for incomplete responses returned to prepaid balance.
Check out our demo video to learn how to manage settings and optimise respondent sourcing with Self-serve sample.
Get hand-checked responses with Predefined panels
Surveying target audience may require weeks of recruitment, complex qualification screening, and credential verification before data collection begins. Conjointly’s Predefined panels deliver quality-assured responses by providing verified, pre-screened respondents tailored to your needs.
You can review screening questions, costs, timeframes and feasibility before launch, while Conjointly manages the entire data collection process. The panels come with guaranteed sample quality, through automated checks and meticulous hand-checking of responses by the fieldwork team throughout data collection.
Choose from existing Predefined panels, or request a custom panel tailored to your specific requirements with the following information:
- Sample size.
- Demographics.
- Screening behaviour.
- Any quotas.
Conjointly will return within a few days with an estimated cost and feasibility. Once a Predefined panel is created, Conjointly will handle sourcing respondents for your survey.
