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Did you attend Nik Samoylov’s presentation on How to Achieve 30% Cost Reduction on Custom Market Research at IIeX Europe? View and download the presentation checklist below.
In this presentation Nik discussed how insights departments are under pressure to deliver more for less. Ever decreasing budgets and tighter time-frames mean that insights managers need to find new ways of working. Automation and off-shoring are established trends, but they will not solve all research questions.
This talk explored ways your insights department can bring down the costs of custom (full-service) projects and create a win-win situation for your stakeholders and your agency. Specifically, he went through several levers of cost reduction and assessed their impact on cost, speed, credibility, and quality of research.
Speak with one of our experienced consultants who can assist you with a complimentary market research pricing audit of your historic custom projects.
On Thursday, 18 June 2020, we presented at Quirk's webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them. View article
Getting the price right for your customers is more important than ever. Join us to find out how you could maximise your revenue by pricing your NPD right. View article
We're presenting at the upcoming EPP webinar. 'How Pricing Can Make or Break Your Portfolio' explores how to choose the right pricing for your product. View article
Get the latest updates about market research, automated tools, product testing and pricing techniques.