Did you attend Nik Samoylov’s presentation on How to Achieve 30% Cost Reduction on Custom Market Research at IIeX Europe? View and download the presentation checklist below.

In this presentation Nik discussed how insights departments are under pressure to deliver more for less. Ever decreasing budgets and tighter time-frames mean that insights managers need to find new ways of working. Automation and off-shoring are established trends, but they will not solve all research questions.

This talk explored ways your insights department can bring down the costs of custom (full-service) projects and create a win-win situation for your stakeholders and your agency. Specifically, he went through several levers of cost reduction and assessed their impact on cost, speed, credibility, and quality of research.