IIeX Europe: Save 30% On Market Research Costs
Did you attend Nik Samoylov’s presentation on How to Achieve 30% Cost Reduction on Custom Market Research at IIeX Europe? View and download the presentation checklist below.
In this presentation Nik discussed how insights departments are under pressure to deliver more for less. Ever decreasing budgets and tighter time-frames mean that insights managers need to find new ways of working. Automation and off-shoring are established trends, but they will not solve all research questions.
This talk explored ways your insights department can bring down the costs of custom (full-service) projects and create a win-win situation for your stakeholders and your agency. Specifically, he went through several levers of cost reduction and assessed their impact on cost, speed, credibility, and quality of research.
Checklist: How to Achieve 30% Cost Reduction on Custom Market Research
Learn more about Nik's presentation
Speak with one of our experienced consultants who can assist you with a complimentary market research pricing audit of your historic custom projects.
Read these articles next:
Conjoint Analysis 101: with example for New Product Development
😱🤗 All you wanted to know about conjoint analysis, but were afraid to ask answered in one engaging session. View article
FC Webinar: How Pricing Can Make or Break Your NPD Launch
We're presenting at the upcoming FC Connect webinar. 'How Pricing Can Make or Break Your NPD Launch' will explore how to choose the right pricing for your product. View article
Conjoint.ly Are Proud Supporters of Women in Research
On Tuesday 21 May 2019, we co-sponsored the WIRe event in Sydney, enjoying an evening of networking and drinks along with a discussion on the topic of gender intelligent marketing. View article
Subscribe to our monthly newsletter
Get the latest updates about market research, automated tools, product testing and pricing techniques.