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How to Do Segmentation

Learn how to do segmentation on the Conjoint.ly platform with this visual guide.

Conjoint.ly allows you to apply segmentation to any kind of report. The report can be split by different types of variables:

  • Respondent information recorded by Conjoint.ly (such as location and device type).

  • Additional questions: Questions that you ask under the “Additional questions” (e.g., multiple choice or open ends).

  • GET variables

  • Externally supplied variables

How to do segmentation

  1. Under “Segmentation” tab, click on “Add segment”:

    Adding a segment to a study on Conjoint.ly's platform
  2. Click on the default name to rename your segment appropriately:

    Naming a segment on Conjoint.ly's platform
  3. Click on “Add a new condition” and you will be prompted to select which type of information to segment the report by:

    Selecting segmentation type
  4. In this example we will use an “Additional question” asking the gender of respondents and “Select values that match” with “Female” as the value:
    Selecting what information determines segments in the survey report

You can add another segment simply by repeating the above steps. Once you are done, click on “Save and apply these segments” in green and the system will apply your segmentation. Please allow for a couple of minutes for the segmentation tab to appear.

Interpreting segmentation results

Each segment can be viewed through changing the options in the drop-down box in the top right-hand corner.

Viewing segmentation results in the survey report

For each of your segments you are able to investigate the different preferences for each segment, as well as responses to the additional questions.

How do you check the conditions for a segment?

You can check the conditions for your segment under the “Segmentation” tab. You can select the segment that you are interested in on the left and review the conditions set for that segment will be displayed on the right:

How to check conditions used in segmentation

How to do cluster analysis in Conjoint.ly?

Conjoint.ly segmentation allows you to do data cuts / subgroup analysis based on existing variables.

If you are looking for cluster analysis, you can export individual level data into Excel and run your cluster analysis externally (e.g. in R).

Then, you can upload the cluster membership back into Conjoint.ly and do the subgroup analysis on the new variable.


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Written on 7 July 2020 by:
Harrigan Davenport image
Harrigan Davenport
Market Researcher

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