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Using generative AI to iteratively test product concepts
Published on  
15 June 2023
Updated on  
4 December 2023
Nik Samoylov image
Nik Samoylov
Founder

Want to learn how AI will take market research to the next level? In this presentation we discuss using generative AI to iteratively test product concepts, in particular Large Language Models.

Presented initially at Quant UX Con 2023, this presentation discusses the potential of Generative AI to iteratively test product concepts. The following three case studies are covered:

  • Using LLMs to probe respondents as to why they would recommend others to live in their city.
  • Using LLMs as the prompt for Gabor-Granger questions.
  • Building a respondent’s perfect cereal through multiple rounds of questioning from the LLM.

Using generative AI to iteratively test and refine product concepts

Originally presented at Quant UX Con 2023.

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Do you have any feedback, or ideas on how you would use generative AI in your research? You are welcome to Book a call to discuss with our team.

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