Popular searches

Request consultation

Do you need support in running a pricing or product study? We can help you with agile consumer research and conjoint analysis.

Looking for an online survey platform?

Conjointly offers a great survey tool with multiple question types, randomisation blocks, and multilingual support. The Basic tier is always free.

Back
Using generative AI to iteratively test product concepts
Published on
15 June 2023
Nik Samoylov image
Nik Samoylov
Founder

Want to learn how AI will take market research to the next level? In this presentation we discuss using generative AI to iteratively test product concepts, in particular Large Language Models.

Presented initially at Quant UX Con 2023, this presentation discusses the potential of Generative AI to iteratively test product concepts. The following three case studies are covered:

  • Using LLMs to probe respondents as to why they would recommend others to live in their city.
  • Using LLMs as the prompt for Gabor-Granger questions.
  • Building a respondent’s perfect cereal through multiple rounds of questioning from the LLM.

Using generative AI to iteratively test and refine product concepts

Originally presented at Quant UX Con 2023.

Download full presentation

Do you have any feedback, or ideas on how you would use generative AI in your research? You are welcome to Book a call to discuss with our team.

Read these articles next:

How Consumers Enhance New Product Development
Strategy and innovation Target audience

How Consumers Enhance New Product Development

Learn how consumer research guides the new product development process by helping to predict customer acceptance, preference share, and profitability.

View article
What do consumers think of generative AI in marketing?
Strategy and innovation

What do consumers think of generative AI in marketing?

Conjointly checks consumers' attitudes towards generative AI in marketing.

View article
Chemist Warehouse dominates Australian pharmacy chain market, while brand trust scores remain uniformly high across the sector.
Strategy and innovation

Chemist Warehouse dominates Australian pharmacy chain market, while brand trust scores remain uniformly high across the sector.

Chemist Warehouse commands a dominant presence in the Australian pharmacy landscape, leading across all tracked metrics: 91% aided awareness, 73% consideration, exploration, and capturing more preferred-brand share than all other brands combined.

View article